Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com

TL;DR

• Crackle PR defines the B2B tech PR and GEO terms used in its services, research, and reporting.
• Each definition names the term, its measurable use, and links to the full Crackle PR reference page.
• The glossary supports the public methodology behind the Crackle PR AI Visibility Index.

Crackle PR tech PR and GEO glossary

The Crackle PR glossary defines B2B technology PR, earned media, GEO, AEO, and AI visibility terms used across the agency's public research.

Crackle PR GEO and AI visibility definitions

Start with Generative Engine Optimization, AI citation, and first-mention rate. Each term links to the public Crackle PR methodology or service where it is used.

Crackle PR earned-media definitions

The glossary also defines earned media, media relations, share of voice, and the measurement rules Crackle PR applies to B2B technology PR programs.