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    PR Fundamentals

    Media Relations

    What is Media Relations?

    Media relations is the discipline of building and maintaining productive relationships with journalists, editors, and producers — pitching stories, providing expert sources, managing embargoes, and acting as a credible long-term partner. It's the engine that produces earned media. Media relations is Crackle PR's core motion — senior operators with long-standing reporter relationships, not junior AEs learning on retainer — because the quality of the pitcher is the single biggest variable in whether coverage happens.

    Media Relations Service

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