Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Category: PR Fundamentals
Media relations is the discipline of building and maintaining productive relationships with journalists, editors, and producers — pitching stories, providing expert sources, managing embargoes, and acting as a credible long-term partner. It's the engine that produces earned media. Media relations is Crackle PR's core motion — senior operators with 15+ year reporter relationships, not junior AEs learning on retainer — because the quality of the pitcher is the single biggest variable in whether coverage happens.