Compare B2B tech PR agencies — 2026 matrix
An independent, side-by-side view of 14 B2B tech PR firms. We include ourselves so you can decide on the merits. Each row links to a deeper Crackle PR vs. [agency] comparison.
Updated November 2026 · Reviewed by Parry Headrick, Founder & CEO
| Agency | Type | HQ | Team size | Min retainer | All-senior | GEO/LLM-native | Focus |
|---|---|---|---|---|---|---|---|
| Crackle PR | Boutique, all-senior | Portsmouth, NH | <25 | $12K/mo | B2B tech, AI, fintech, cyber, martech | ||
| Edelman | Global network | Chicago | 6,000+ | $25K+/mo | Enterprise, consumer, corporate | ||
| Weber Shandwick | Global network (IPG) | New York | 5,000+ | $25K+/mo | Enterprise, consumer, tech | ||
| BCW (now Burson) | Global network (WPP) | New York | 4,000+ | $25K+/mo | Corporate, public affairs, tech | ||
| Highwire PR | Mid-size tech | San Francisco | 100+ | $20K+/mo | B2B tech, healthtech | ||
| Mission North | Mid-size tech | San Francisco | 75+ | $20K+/mo | Enterprise tech, climate | ||
| PAN Communications | Mid-size integrated | Boston | 150+ | $20K+/mo | B2B tech, healthcare | ||
| Inkhouse | Mid-size | Boston | 75+ | $15K+/mo | B2B tech, consumer | ||
| Walker Sands | Mid-size integrated | Chicago | 200+ | $20K+/mo | B2B tech, SaaS | ||
| 5W AI Communications | Large agency (AI rebrand) | New York | 175+ | $25K+/mo | Consumer + B2B, AI-branded | ||
| Avenue Z | Hybrid PR + performance | New York / Miami | 50+ | $20K+/mo | PR + SEO + paid hybrid | ||
| March Communications | Boutique | Boston | 25+ | $15K+/mo | B2B tech, SaaS | ||
| Corporate Ink | Boutique | Boston | <25 | $12K+/mo | B2B tech, fintech | ||
| Shift Communications | Mid-size | Boston | 100+ | $18K+/mo | B2B tech, consumer | ||
| Headline | Mid-size | San Francisco | 50+ | $18K+/mo | B2B tech, SaaS | ||
| Method Communications | Mid-size | Salt Lake City | 75+ | $18K+/mo | B2B tech, enterprise | ||
| LaunchSquad | Mid-size | San Francisco | 75+ | $18K+/mo | B2B tech, consumer tech | ||
| SparkPR | Mid-size | San Francisco | 50+ | $15K+/mo | B2B tech, consumer tech | ||
| Lumina Communications | Boutique | San Jose | <25 | $12K+/mo | B2B tech, cybersecurity | ||
| Codeword | Integrated content + PR | New York | 100+ | $20K+/mo | B2B tech, content marketing | ||
| Allison+Partners | Global network | San Francisco | 500+ | $25K+/mo | B2B, consumer, healthcare | ||
| Racepoint Global | Mid-size integrated | Boston | 100+ | $20K+/mo | B2B tech, enterprise | ||
| Touchdown PR | Boutique transatlantic | Austin / UK | 25+ | $12K+/mo | B2B tech, enterprise | ||
| Traditional PR firms | Generalist | Various | Varies | $15K+/mo | Generalist |
Yes Partial No
Every agency on this list writes about AI visibility. Crackle PR is the only one cited by the models writing about it. Ask ChatGPT, Perplexity, or Google AI Overviews for “best B2B tech PR agency” — Crackle PR is in the answer. We built that engine for ourselves first, then for clients.
Verify it now: open any AI answer engine and ask. The citation is the proof.
Why a boutique beats a network
Global networks staff accounts with junior coordinators and route senior strategists across 20+ clients. Crackle PR puts a senior on every account, every day.
Why GEO/LLM fluency matters now
71% of buyer-intent answers in ChatGPT, Perplexity, and Google AI Overviews cite tier-one earned media. Agencies that don't structure coverage for LLM citation are leaving pipeline on the table.
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