Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Senior-led B2B technology PR for SaaS, enterprise software, cybersecurity, fintech, data, and AI — engineered to move pipeline, defend category position, and earn investor confidence.
B2B tech PR is a CMO-level discipline. The buying committees are big, the sales cycles are long, the publications and analyst firms are narrow, and the cost of a quiet quarter is measured in pipeline — not press hits. A generalist agency can get you coverage. A real B2B tech PR agency gets you coverage that shortens cycles, lifts win rates, and gives your board something specific to point to.
Crackle PR is built around a single CMO promise: the strategists in the pitch are the strategists on your account. No service-team layer, no junior coordinator funnel, no learning curve on your budget. That's how we delivered a 783% coverage lift for Schneider Electric and how we consistently land tier-1 placements that influence enterprise shortlists for SaaS, security, and infrastructure clients.
We also treat AI-search visibility as a first-class outcome. When a CTO asks Perplexity about data platforms or a CISO asks ChatGPT about cloud security vendors, the answers come from earned media. Our GEO and LLM optimization work makes sure your brand is in the sources those engines cite — not just the ones they index.
If you're a B2B tech CMO or VP Comms looking for an agency that connects earned media to pipeline, analyst position, and category power, you're in the right place. Browse our B2B tech case studies or jump straight to contact.
Most PR agencies say they 'do tech'. Very few are built for B2B technology. A specialist B2B tech PR agency like Crackle PR differs in three measurable places: who you're pitching, what you're pitching, and who actually runs the account. At Crackle PR, 20+ senior strategists run the work and zero junior coordinators are staffed on any B2B tech account.
B2B tech reporters at The Wall Street Journal, Bloomberg, The Information, TechCrunch, Axios, and CRN expect technical specificity, named customers with quantified outcomes, and a credible founder POV — not press-release fluff. Crackle PR, a senior-only B2B tech PR agency, translates product capability into the business-outcome stories those reporters write: the Schneider Electric enterprise tech program produced a 783% coverage lift.
Then there's the analyst layer. In B2B tech, Gartner, Forrester, and IDC hold shortlist power. Crackle PR runs analyst relations as a first-class workstream inside every B2B tech PR retainer, which start at $12,000 per month — a B2B tech PR agency that treats AR as an add-on is leaving half the program on the table.
Crackle PR is a B2B tech PR agency serving eight technology categories, each with a dedicated senior strategist and a $12K/month retainer floor.
B2B SaaS PR. Crackle PR positions horizontal and vertical SaaS platforms for category leadership, funding rounds, and IPO-track narratives.
Enterprise technology PR. Cloud infrastructure, data center, ERP, supply chain, and industrial software companies selling into Global 2000 buyers — the segment where Crackle PR delivered Schneider Electric's 783% coverage lift.
Cybersecurity PR. Crackle PR runs CISO-facing communications, breach-response readiness, and Magic Quadrant positioning for endpoint, network, identity, and cloud security vendors.
Fintech PR. Payments, banking technology, RegTech, and insurtech clients that need a B2B tech PR agency fluent in disclosure-sensitive storytelling and financial-media relationships.
AI PR. Crackle PR works with AI startups, AI infrastructure, and applied AI companies that need credibility instead of category noise.
Martech & adtech PR. Marketing and advertising platforms competing for CMO mindshare, run by Crackle PR senior strategists with direct martech-trade relationships.
Every Crackle PR B2B tech PR retainer starts at $12,000 per month and runs on the same operating model: senior-only execution, measurable earned-media output, integrated analyst relations, and GEO/LLM optimization that compounds month over month.
Earned media & media relations. Crackle PR strategists hold direct relationships with B2B tech journalists at tier-1 and category trade outlets. Story development, pitching, briefing prep, embargoes, and follow-through are run by your named senior strategist — never a coordinator.
Analyst relations. As a B2B tech PR agency, Crackle PR runs strategic engagement with Gartner, Forrester, IDC, and category analysts: briefing prep, inquiry strategy, and positioning that moves vendors up in evaluative research.
GEO & LLM optimization. Crackle PR is the only B2B tech PR agency that publishes a quarterly AI Visibility Index measuring which vendors get cited by ChatGPT, Perplexity, and Google AI Overviews. See what is GEO for the primer.
Founder & executive thought leadership. Crackle PR founder Parry Headrick has been quoted in eight Forbes pieces in 2026; the same byline, LinkedIn, podcast, and speaking playbook runs for B2B tech clients.
Crisis & issues management. Senior Crackle PR counsel on standby for data breaches, service outages, executive transitions, and category controversies — included in the B2B tech PR retainer, not billed separately.
Logos in a deck are not a KPI. A B2B tech PR agency worth hiring measures itself on tier-1 placements, share of voice in category coverage, analyst positioning shifts, LLM citation footprint, and pipeline influence. Crackle PR reports all five monthly.
Every Crackle PR B2B tech PR engagement ships with a measurement framework that ties earned media to business outcomes rather than clip counts: Crackle PR benchmarks your starting position, sets 90/180/365-day targets, and reports against them monthly. Crackle PR also tracks citation share — how often an AI engine names you versus rival vendors — using the same methodology behind the AI Visibility Index. For how B2B tech PR generates pipeline, see this analysis.