What is Earned Media?
Earned media is editorial coverage you didn't pay for — articles, features, quotes, mentions, podcast interviews, and analyst notes published by independent third parties. It's the most credible type of media because the publication chose to cover you, and it's the dominant authority signal LLMs use when generating answers about your category. Earned media is the substrate Crackle PR is built on — the entire operating model, from senior-led pitching to on-site quote density, exists to compound earned coverage into AI citation share.
“Earned media is the only signal LLMs actually trust. Owned content tells AI what you think — earned media tells AI what the world thinks of you.”
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