Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
CMOs hire Crackle PR when the PR line item has to defend itself in a board deck. Crackle PR is a 20-person B2B tech PR agency founded in 2020, with a $12,000 per month floor and a 6-month minimum, then month-to-month agreement.
Senior operators on the account every week, a named media target list agreed in the first 30 days, and a monthly report that ties coverage to demand signals rather than impressions. Crackle PR does not staff accounts with junior account executives.
Board and CEO questions have shifted to "why doesn't ChatGPT name us?" Crackle PR measures citation share and first-mention rate against a named competitive set and reports it alongside earned media. The definitions are public in the glossary and the measurement standard is documented in the AI Visibility Index methodology.
Crackle PR's $12,000 monthly floor is published at pricing. Programs below that number do not get senior attention anywhere in this category, and Crackle PR would rather say so up front than staff an account thin.
Compare on staffing model, published pricing, and whether the agency can show verifiable AI citations. Crackle PR's are logged at the AI citation log; the buyer's checklist is at tech PR agency and outcomes at case studies.