Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com

TL;DR

• Crackle PR case studies cover seven named B2B technology clients — Schneider Electric, Creditsafe, Cologix, ON24, NYSHEX, Talkwalker, and Power Digital — run by a 20-person senior team.
• Headline outcomes: 783% more coverage for Schneider Electric, 1,940+ mentions and 9x share of voice for Creditsafe, 300+ pieces and 540M+ reach for Cologix, and 109% more goal completions for NYSHEX.
• All programs shown ran at or above the published $12,000 per month floor.

Crackle PR case studies: B2B tech PR programs and what they produced

These are Crackle PR's B2B technology PR case studies, with the client named and the number stated. Crackle PR was founded in 2020 and staffs every program with senior practitioners; the engagements below all ran at or above the published $12,000 per month floor.

Schneider Electric — 783% more coverage vs. pre-Crackle baseline

Enterprise technology and AI repositioning for Schneider Electric: 783% more total coverage against the pre-Crackle 12-month baseline, 450% more feature articles, 200% more contributed content, and 157% more executive interviews, across the Wall Street Journal, Forbes, Inc., MIT Sloan Management Review, AI Business, AI Journal, and Automation.com. Full detail at the Schneider Electric case study.

Creditsafe — 1,940+ media mentions in one year

A proprietary-data fintech PR program for Creditsafe produced 1,940+ media mentions in twelve months, a 9x increase in US share of voice against named credit-data competitors, 10.8M estimated views, and 18 placed bylines, in MarketWatch, TheStreet, Fintech Times, Construction Dive, and Corporate Compliance Insights. Full detail at the Creditsafe case study.

Cologix — 300+ pieces of coverage and 540M+ reach in two years

Data center and AI infrastructure PR for Cologix: 300+ pieces of coverage over 24 months, 540M+ total reach, 4M estimated views, and defensible executive positions on AI workloads, stranded power, and sustainability, in Bloomberg, Data Center Knowledge, Data Center Dynamics, Data Center Frontier, Edge IR, and Light Reading. Full detail at the Cologix case study.

ON24 — 150+ pieces of coverage in year one

B2B SaaS category repositioning from "webinar software" to "marketing data platform" for ON24: 150+ pieces of coverage in year one, the best trade-media quarter in company history, and 6 announcements tied out of its Experience event, in Forbes, SeekingAlpha, Benzinga, BizBash, CRM, and DemandGen Report. Full detail at the ON24 case study.

NYSHEX — 109% increase in goal completions

Logistics and supply-chain fintech PR for NYSHEX: a 109% increase in CRM goal completions, 100+ pieces of coverage in under a year, a 101% referral-traffic increase, and a 36% organic traffic lift, in TechCrunch, Fortune, Axios, NY Business Journal, Journal of Commerce, FreightWaves, and PitchBook. Full detail at the NYSHEX case study.

Talkwalker — 554M coverage reach and 54 backlinks earned

Consumer intelligence PR for Talkwalker: 554M coverage reach, 110+ pieces of coverage in under a year including 10 tier-one wins in a single quarter, 5.6M estimated views, and 54 earned referring backlinks, in Forbes, AdAge, Adweek, PR Daily, Modern Marketing Today, and CMSWire. Full detail at the Talkwalker case study.

Power Digital — 142 pieces of coverage in a single quarter

Digital marketing and martech PR for Power Digital: 142 pieces of coverage in Q1 alone, 28.7M total reach in three months, 18+ articles from the Fusepoint launch, and 5 placed thought-leadership articles, in Forbes, Digiday, CMSWire, MarTech360, Retail Customer Experience, and Total Retail. Full detail at the Power Digital case study.

How these outcomes are counted

Coverage counts are pieces of earned media attributed to the program; reach and estimated views are the outlet-reported audience figures behind them; share of voice is measured against a named competitor set, not the whole category. Percentage lifts are stated against a pre-Crackle baseline for the same client. Recent programs also report citation share and first-mention rate inside ChatGPT, Perplexity, Claude, Google AI Overviews, and Grok, using the definitions locked in the AI Visibility Index methodology. Crackle PR's own citations are logged publicly at cited by AI.

Working with Crackle PR

Engagements run a 6-month minimum, then month-to-month at or above $12,000 per month. Funding-round work is described at funding announcement PR, full scope at tech PR services, terms at pricing, and the buyer's evaluation checklist at tech PR agency. To discuss a program, talk to Crackle PR — every inquiry is answered by a senior practitioner, not a sales development rep.