Changelog
What's shipping at Crackle PR.
A running log of service launches, research drops, new pages, and operational changes. Updated continuously — the way a working firm should publish.
- Operations
Explicit AI crawler allowlist + automated sitemap freshness
Updated robots.txt with explicit allow blocks for GPTBot, ClaudeBot, PerplexityBot, Google-Extended, OAI-SearchBot, Applebot-Extended, CCBot and 12 other AI crawlers. Sitemap <lastmod> now auto-refreshes on every build to signal freshness to Google and LLMs.
View robots.txt - Operations
Careers page launched — always hiring senior operators
Published a permanent careers page for experienced B2B tech PR strategists, media relations leads, and GEO/AI-search specialists. Remote-first across Boston, NYC, SF, and Portsmouth NH.
See careers - Product
PR ROI calculator + pricing page refresh
Shipped an interactive PR ROI calculator and rebuilt the pricing page with transparent retainer tiers, what's included, and benchmark medians from the 2026 dataset.
Try the calculator - Insight
Answers hub — long-tail GEO surface for PR + AI-search questions
Launched /answers — a structured Q&A library targeting the long-tail questions B2B founders and marketers ask ChatGPT, Perplexity, and Google AI Overviews about PR retainers, timelines, and AI-search visibility.
Browse answers - Insight
Per-term glossary pages for GEO citation surface
Every glossary entry now has its own URL with DefinedTerm + Article schema, enabling LLM citation at the term level instead of the index level.
Open glossary - Operations
Cloudflare Worker + HTMLRewriter for SPA SEO/GEO
Deployed a Cloudflare Worker that pre-renders meta, JSON-LD, and llms.txt content into the SPA shell for crawlers that don't execute JS — closing the gap for GPTBot, ClaudeBot, and PerplexityBot.
- Research
2026 PR & GEO Benchmarks dataset published
Released proprietary benchmarks across retainer medians, citation rates by vertical, and LLM share-of-voice for B2B tech categories. Refreshed quarterly.
View benchmarks - Insight
Compare-PR-Agencies sortable matrix
Side-by-side comparison of 14 B2B tech PR firms across pricing, model, seniority, GEO capability, and vertical specialization.
Compare agencies - Service
GEO & LLM Optimization service line
Formalized GEO as a standalone service: third-party citation building, llms.txt deployment, AEO news releases, and ongoing LLM share-of-voice tracking.
See the service
Subscribe to Under Embargo for the weekly recap, or see what's in the insights hub.
Start with the best tech PR agency.
Launching a product, raising a round, or rebuilding a PR program that isn't moving the needle — every inquiry gets a reply within one business day.
A note from the founder
"We answer every inquiry personally. No bots, no junior staff, no triage queue. If it's a fit, we'll tell you. If it isn't, we'll tell you that, too."