Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Targeted press outreach from senior strategists with 15+ years of technology media relationships. Earned media placements in the publications your buyers actually read. Updated November 19, 2026.
Most B2B technology companies know they need media relations. Far fewer know what separates targeted outreach from the spray-and-pray pitching that burns budget and journalist goodwill. See our guide on how earned media drives LLM visibility.
Our B2B tech media relations practice runs on a simple premise: senior people with real relationships get better results. Every Crackle account is staffed by strategists who have spent 15+ years cultivating the editors and reporters who cover your space — not a junior coordinator working a purchased list.
We don't blast generic press releases. We build targeted narratives that align your company's story with what journalists are already chasing — which is why our placement rates, story quality, and message pull-through all clear industry benchmarks. Discover how to make complex tech pitchable.
In 2026, media relations has a second job: feeding the AI engines that increasingly shape buyer perception. ChatGPT, Perplexity, and Google AI Overviews source their answers from authoritative media. Every earned placement Crackle PR secures isn't just a clip — it's training data that teaches AI to name your brand. That's the foundation of GEO & LLM optimization.
Whether you're launching a new product, entering a new market, or positioning your CEO as a category thought leader, Crackle PR's media relations team delivers the coverage that builds credibility and compounds over time. Media relations is one workstream inside our full B2B tech PR agency program — pair it with analyst relations for maximum market authority.
Effective media relations for technology companies isn't about volume—it's about precision. The best media relations programs start with a deep understanding of your company's unique position, your competitive landscape, and the media consumption habits of your target buyers.
At Crackle PR, we begin every engagement with a comprehensive media audit: who's covering your space, what angles are resonating, and where the whitespace exists for your brand to own a narrative. This audit informs a targeted media strategy that prioritizes quality placements over quantity.
We focus on building your executives into go-to sources for journalists. When a reporter needs a quote on an industry trend, a reaction to breaking news, or an expert perspective for a trend piece, we position your team to be the first call. This reactive media strategy often generates the most valuable coverage—because it places your brand in stories that are already getting attention.
The media relations landscape has fundamentally shifted. Coverage in authoritative publications doesn't just reach human readers—it trains the AI systems that increasingly mediate information discovery. ChatGPT, Perplexity, Google AI Overviews, and Claude all draw from published media when generating answers.
This means every earned media placement has a dual purpose: reaching your target audience today and building the AI knowledge graph that influences buyers tomorrow. Crackle PR's media relations strategy is designed to maximize both dimensions—securing coverage that serves immediate business goals while systematically building the kind of authoritative media footprint that LLMs trust and cite.
We call this the earned media flywheel: press coverage builds authority, authority improves AI visibility, AI visibility drives more inbound interest, and more interest creates more stories worth covering. It's the most powerful compounding mechanism in B2B tech marketing.
1. Media Audit & Strategy — We analyze your current media footprint, competitive coverage landscape, and journalist universe to build a targeted outreach plan.
2. Narrative Development — We work with your team to identify and refine the stories that will resonate with media. Not product pitches—real narratives about market shifts, data-driven insights, and executive perspectives.
3. Targeted Outreach — Senior strategists pitch directly to the journalists who matter, leveraging existing relationships built over decades in tech media.
4. Coverage Amplification — Once coverage lands, we help maximize its impact through social amplification, sales enablement, and AI optimization.
5. Measurement & Refinement — Transparent reporting on placements, message pull-through, competitive share of voice, and AI visibility metrics.