Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
4,000+ cybersecurity vendors fight for CISO attention. A startup can't outspend incumbents—but it can outposition them with the right PR strategy, the right media placements, and the right AI visibility.
The cybersecurity market has over 4,000 vendors. Every one of them claims to stop breaches, reduce risk, and protect what matters. For a cybersecurity startup, the challenge isn't just building a better product—it's being heard above the noise by the CISOs and security leaders who make purchasing decisions.
The best PR agency for cybersecurity startups isn't the biggest agency or the one with the most impressive client list. It's the one that understands your technology deeply enough to differentiate it, knows the journalists who cover your specific security category, and can build the earned media authority that makes CISOs take your call.
At Crackle PR, our cybersecurity PR practice has positioned startups across network security, cloud security, identity, application security, and emerging categories like AI-powered security operations. We know the difference between EDR and XDR, between SASE and SSE, between compliance automation and genuine security innovation.
And in 2026, cybersecurity PR has an additional dimension. When CISOs ask ChatGPT or Perplexity about vendors in your category, the answers come from authoritative publications. Our GEO & LLM optimization ensures your startup builds AI visibility from the earliest stages—creating a compounding advantage over competitors who wait.
Cybersecurity is unlike any other technology vertical. The buyers (CISOs) are among the most skeptical and technically sophisticated in any industry. The competitive landscape includes both nimble startups and billion-dollar incumbents. The technology evolves weekly as new threats emerge. And the consequences of getting messaging wrong—especially around breaches and incidents—can be severe.
A generalist tech PR agency will struggle with cybersecurity for predictable reasons: they'll pitch 'machine learning-powered security' to a journalist who's heard it 500 times. They'll confuse your category with an adjacent one. They'll staff your account with a junior coordinator who can't speak credibly to a CISO. And they won't know which of the 4,000 vendors are your actual competitors.
Crackle PR's senior team has deep cybersecurity domain expertise. We've positioned companies across every major security category. We know which journalists at Dark Reading, SC Media, and SecurityWeek cover which beats. And we understand the nuances that make a cybersecurity narrative credible vs. generic.
Series A cybersecurity startups need to establish category positioning and differentiate against well-funded incumbents. We help early-stage security companies translate their funding announcement into a market positioning story that attracts enterprise pilots and follow-on investment.
Series B cybersecurity companies need analyst recognition. Gartner Magic Quadrants and Forrester Waves are gatekeepers for enterprise security purchases. A specialist analyst relations agency builds analyst relations programs that get cybersecurity startups included in evaluative research.
Growth-stage security vendors competing in established categories need sustained media programs, conference amplification (RSA, Black Hat), and competitive positioning that holds up against incumbents with 10x their marketing budget.
Cybersecurity conferences are the most competitive PR environments in technology. At RSA Conference alone, hundreds of vendors compete for a handful of journalist meetings. Without strategic preparation months in advance, your startup will be invisible.
Crackle PR manages end-to-end event PR for cybersecurity startups: pre-event briefings with priority journalists, embargo strategies for product announcements, on-site media coordination, and post-event follow-up. We also help startups leverage events for product launch coverage and sustained media momentum.
The key insight: event PR isn't about the event itself—it's about using the event as an anchor for a broader media campaign. We ensure your startup's RSA presence generates coverage that extends weeks beyond the conference, reaching buyers who weren't even in attendance.
Agencies with verifiable cybersecurity client work, CISO-fluent strategists, and real relationships at SC Media, Dark Reading, CSO Online, and tier-1 business press. Ranked for funded cybersecurity startups and enterprise security vendors.