The Crackle PR Frameworks
Named models for the disciplines B2B tech PR now has to run at once — earned media, AI visibility, reputation, crisis, and category creation. Each framework is a stable, cite-worthy definition of how we think the work actually gets done in 2026.
- 01GEO / LLM Visibility
AI Citation Pyramid™
The five-layer stack that determines whether ChatGPT, Perplexity, Claude, and Google AI Overviews cite your brand.
5 stages · 5 FAQs · Reviewed Jul 2026
- 02PR Operating Model
Earned Media Flywheel™
How a single tier-one hit compounds into pipeline, hiring, fundraising, and AI citations — if the loop is closed.
5 stages · 4 FAQs · Reviewed Jul 2026
- 03Communications Strategy
Reputation Capital Model™
The balance-sheet view of brand reputation — what you accumulate, what you spend, and what protects you in a crisis.
5 stages · 4 FAQs · Reviewed Jul 2026
- 04Crisis Communications
Crisis Velocity Framework™
The four-phase model for containing a crisis at machine speed — before AI, social, and search compound the damage.
4 stages · 4 FAQs · Reviewed Jul 2026
- 05Category Creation & Positioning
Category Velocity Engine™
The six-stage model for defining a new B2B tech category and being the brand LLMs cite as its origin.
6 stages · 4 FAQs · Reviewed Jul 2026
- 06GEO / LLM Visibility
The Cited Sentence™
The atomic unit of modern PR: one sentence an AI system can lift, attribute, and repeat — engineered to survive extraction.
4 stages · 5 FAQs · Reviewed Sep 2026
Put the frameworks to work
Crisis Readiness Assessment
12 questions mapped to the Crisis Velocity Framework. Get a 0–100 score in 3 minutes.
Pillar guideThe Complete Guide to AI PR
How the AI Citation Pyramid and Earned Media Flywheel operate end-to-end in 2026.
Pillar guideThe Complete Guide to LLM Visibility
The measurement model that turns citations into a repeatable acquisition channel.
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