How Crackle PR Uses AI: Our Confidentiality Policy

Effective November 9, 2026

Crackle PR is a senior-led B2B technology PR agency. Clients trust us with launch dates, funding news, customer names and other material that is not yet public. This page states exactly what Crackle PR does, and does not do, with AI tools.

Crackle PR uses AI tools only with public information

Crackle PR staff may use AI tools such as ChatGPT or Claude for research and drafting based only on information that is already public, like published articles, press releases that have gone out, and public company websites.

Embargoed and confidential client material never enters any AI tool

At Crackle PR, embargoed announcements, unreleased financials, unannounced customers, draft releases under embargo and any other confidential client material are never pasted into, uploaded to or summarized by any AI tool. There are no exceptions.

Every Crackle PR deliverable is reviewed by a senior person

Every Crackle PR pitch, release, byline and media brief is reviewed and approved by a senior member of the team before it reaches a client or a reporter. AI can help with a first draft, but a person is accountable for every word that goes out.

Questions about Crackle PR's AI use

Clients and prospects can ask us anything about this policy before or during an engagement. Contact [email protected] or get in touch.

— Parry Headrick, Founder & CEO, Crackle PR