Question 1

How much does Crackle PR cost?

Accepted Answer

Crackle PR retainers start at $10,000 per month. That covers a senior-led team — no junior account coordinators — handling media strategy, earned media, GEO & LLM optimization, and content. Scope and team size scale up from there based on goals.

Question 2

What's included in a $10K/month PR retainer?

Accepted Answer

A baseline Crackle PR retainer includes media strategy, proactive media relations to tier-1 and trade press, executive thought leadership, GEO & LLM optimization to improve AI-citation rates, monthly reporting, and embedded senior strategists who work as an extension of your team.

Question 3

Why does Crackle PR cost less than a traditional tech PR firm?

Accepted Answer

Traditional agencies layer senior partners on top of junior account staff and bill for the pyramid. Crackle PR is remote-first and all-senior, so overhead is lower and more of your retainer goes directly to strategy and execution. You pay for strategists, not real estate or middle management.

Question 4

Are there contracts or minimum commitments?

Accepted Answer

Crackle PR works on rolling agreements. We recommend a six-month runway because earned media compounds — but we don't lock clients into multi-year contracts. If we aren't delivering, you can leave.

Question 5

Do you offer project-based or one-off work?

Accepted Answer

Most engagements are monthly retainers because sustained earned media takes consistent effort. We will scope project work — funding announcements and product launches — case by case for the right fit.

Question 6

What's the typical B2B tech PR agency cost in 2026?

Accepted Answer

B2B tech PR retainers in 2026 typically range from $10,000 to $30,000+ per month. Boutique senior-led shops start around $10K. Mid-market agencies run $15K–$25K. Large firms with junior-heavy teams often start at $25K+. Crackle PR sits at the senior-led end of that range with a starting point of $10K/month.