Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com

Senior-led tech PR, starting at $12K/month.

  • Transparent pricing. All-senior team. No junior coordinators, no bloated agency overhead, no multi-year contracts. Pay for strategists who move the needle. Updated November 19, 2026.
  • Starts at $12,000/month — senior strategists, not junior coordinators
  • Project work available for launches and funding rounds

Senior-led tech PR, starting at $12K/month.

Transparent pricing. All-senior team. No junior coordinators, no bloated agency overhead, no multi-year contracts. Pay for strategists who move the needle. Updated November 19, 2026.

Crackle PR pricing starts at $12,000 per month. That's the entry point for a senior-led B2B tech PR retainer — and it covers a full-service engagement, not a stripped-down package.

Most traditional tech PR firms run $15,000 to $30,000+ per month because their economics depend on layering senior partners on top of junior account coordinators. You're paying for the pyramid: real estate, middle management, and trainees learning on your account. Crackle PR is built differently — remote-first and all-senior — so more of every dollar goes directly to strategy and execution.

Our recommended engagement is six months. Earned media compounds: the first month is foundation work (audit, narrative, target lists), months two and three are activation, and months four through six are when coverage, AI citations, and pipeline impact start showing up consistently. But we don't lock clients into multi-year contracts. If we aren't delivering, you can leave.

Scope scales up from the $12K starting point based on verticals targeted, news cadence, geographic reach (US, UK, Canada), and whether you want analyst relations or paid GEO programs layered in. The first conversation is a scoping call — we tell you honestly what your goals require.

What $12K/month includes

Senior strategists embedded with your team. No account coordinators learning on your dime. Every person on your account has 10+ years in tech PR.

Media strategy. A defined narrative, target tier-1 and trade publication lists, and a quarterly roadmap aligned to your business goals — funding rounds, product launches, category positioning.

Proactive media relations. Pitching to journalists who actually cover your category. Trade press where it converts, tier-1 where it builds the brand. No spray-and-pray.

Executive thought leadership. Bylines, LinkedIn ghostwriting, podcast pitching, and speaking submissions for your CEO and founders.

GEO & LLM optimization. Structuring earned media, owned content, and schema so your brand shows up in ChatGPT, Perplexity, Gemini, and Google AI Overviews when buyers ask category questions.

Monthly reporting. Coverage, share of voice, AI citation tracking, and pipeline-relevant outcomes — not vanity metrics.

How Crackle PR pricing compares

Solo freelancer or part-time consultant: $3K–$8K/month. Cheaper, but limited capacity and no team coverage when your one person is sick or slammed.

Crackle PR (senior-led boutique): Starts at $12K/month. Full team, all senior, no overhead.

Mid-market tech PR firm: $15K–$25K/month. Mixed seniority, more meetings, longer onboarding.

Large agency with junior account teams: $25K–$50K+/month. Big logos, big retainers, lots of staff turnover.

Holding-company PR firm (Edelman, Weber, etc.): $40K–$100K+/month. Built for Fortune 100, not VC-backed tech.

For VC-backed B2B tech companies Series A through pre-IPO, the $12K–$25K senior-led range is where the best ROI lives. That's the band Crackle PR is built for.

What changes the price

Number of verticals. Pitching across both fintech and cybersecurity needs separate media lists and beats.

Geographic reach. Adding UK or Canadian press to a US program adds time-zone coverage and new relationships.

News cadence. One announcement a quarter versus monthly product news, funding, hires, and data drops.

Analyst relations. Gartner, Forrester, and IDC briefings are a distinct workstream with its own retainer line.

Crisis readiness. Standing crisis retainers for cybersecurity vendors and public companies.

Deep GEO programs. AEO News Releases, llms.txt deployment, and AI-citation benchmark dashboards as a dedicated workstream.

Frequently asked questions

How much does Crackle PR cost?
Retainers start at $12,000 per month for a senior-led B2B tech PR engagement covering media strategy, earned media, content, and GEO/LLM optimization. Scope and investment scale from there based on goals.
What's included in a $12K/month PR retainer?
Senior strategists embedded with your team, media strategy, proactive media relations, executive thought leadership, GEO & LLM optimization, and monthly reporting. No junior coordinators.
Why is Crackle PR less expensive than traditional tech PR firms?
Traditional agencies bill for a pyramid of senior partners on top of junior staff. Crackle PR is remote-first and all-senior, so overhead is lower and more of your retainer goes directly to strategy and execution.
Are there contracts or minimum commitments?
Rolling agreements. We recommend a six-month runway because earned media compounds, but we don't lock clients into multi-year contracts.
Do you offer project-based work?
Most engagements are monthly retainers, but we scope project work — funding announcements and product launches — case by case for the right fit.
What's the typical B2B tech PR agency cost in 2026?
B2B tech PR retainers range from $12K to $30K+ per month. Boutique senior-led shops like Crackle PR start at $12K. Mid-market agencies run $15K–$25K. Large firms with junior-heavy teams start at $25K+.