Press Kit · Newsroom
Everything you need to cite, quote, or cover Crackle PR.
Embed-ready statistics, founder bios, logos, boilerplate, and downloadable reports. All facts on this page may be cited freely with attribution to Crackle PR and a link to cracklepr.com.
Writing a roundup or directory listing? Use the agency fact sheet instead — profile fields, pricing, fit criteria, and pre-cleared quotes, already formatted to paste.
Embed-ready statistics
2026 B2B tech PR & GEO benchmarks.
Original Crackle PR research. Each stat ships with a one-click copy button — the copied text includes the figure, the claim, and the required attribution. Methodology is disclosed for every number.
- 47%
of B2B tech buyer queries on ChatGPT and Perplexity surface at least one PR-driven earned media source in the answer.
Methodology: Crackle PR tested 220 high-intent B2B tech buyer prompts across ChatGPT (GPT-5), Perplexity Pro, and Google AI Overviews, Jan–Mar 2026.
- 3.4×
Companies with active analyst relations and earned media are quoted in tier-one business press 3.4× more often than companies relying on owned content alone.
Methodology: Cross-referenced 600 B2B tech vendors across Bloomberg, WSJ, FT, and Reuters mentions in calendar year 2025.
- 12%
AEO-optimized news releases earn LLM citations ~12% of the time within 60 days of publication, vs. ~2% for traditional press releases.
Methodology: A/B comparison of 80 client press releases (40 AEO-restructured, 40 traditional) tracked in ChatGPT, Perplexity, Gemini, and Copilot, Q4 2025 – Q1 2026.
- 68%
of VC-backed tech companies that hired their first PR agency in 2025 identified founder thought leadership as the highest-leverage program element.
Methodology: Survey of 134 Series A–C founders and CMOs conducted by Crackle PR with two venture-backed startup networks, November 2025.
- $18,500/mo
is the median monthly retainer paid by Series B B2B tech companies engaging a senior-led PR agency in 2025–2026.
Methodology: Self-reported retainer disclosures from 89 Crackle PR prospect intake calls, Jul 2025 – Mar 2026.
- 31 days
is the median time-to-first tier-one business press placement for senior-led B2B tech PR engagements.
Methodology: Crackle PR launch data across 24 client engagements activated Jan 2024 – Dec 2025. Tier-one = WSJ, Bloomberg, FT, NYT, Forbes, TechCrunch, Reuters.
Founder bios
Parry Headrick, Founder & CEO.
Short bio (50 words)
Parry Headrick is the founder and CEO of Crackle PR, a fully remote, senior-led B2B tech PR agency. He has counseled hundreds of VC-backed startups and growth-stage companies on media strategy, analyst relations, and AI-era brand positioning.
Long bio (130 words)
Parry Headrick is the founder and CEO of Crackle PR. With 20+ years in tech communications, he has counseled hundreds of VC-backed startups and growth-stage companies — from seed through IPO — across cybersecurity, fintech, AI infrastructure, SaaS, and martech. Previously VP at SHIFT Communications and VP Marketing & Communications at Matter Communications, Parry founded Crackle in 2020 to rebuild the PR agency around two ideas: senior-only staffing and Generative Engine Optimization. He is a Forbes Agency Council contributor and has been quoted in The Guardian, Wall Street Journal, BBC, Inc., Associated Press, PRWeek, and PR Daily on AI communications, crisis PR, and the future of earned media. In September 2026, Favikon ranked him #3 worldwide among Corporate Communications & PR creators on LinkedIn.
One-line positioning
The first PR agency engineered for AI search.
Company boilerplate
Standard description of Crackle PR.
About Crackle PR
Crackle PR is a fully remote, senior-led B2B tech PR agency built for the AI era. Founded by 20+ year industry veteran Parry Headrick, the firm pairs traditional earned-media excellence with Generative Engine Optimization (GEO) — engineering client visibility inside ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini. Clients include VC-backed startups and growth-stage companies in cybersecurity, fintech, AI infrastructure, SaaS, and martech. Learn more at https://www.cracklepr.com.
One-liner
Crackle PR is the senior-led B2B tech PR agency engineering earned media and AI-search visibility for VC-backed companies.
Downloads
Reports, datasets & buyer guides.
State of B2B Tech PR 2026
Annual report on AI-search visibility, retainer benchmarks, and earned-media performance.
LLM Citation Index — Q2 2026 (CSV)
Raw dataset of citation rates across ChatGPT, Perplexity, Gemini, and Copilot for 220 B2B tech queries.
AI PR Buying Guide 2026
How VC-backed AI companies should evaluate a PR agency in the GEO era.
Cybersecurity PR Buying Guide 2026
Vendor evaluation framework for cybersecurity-focused tech PR.
Fintech PR Buying Guide 2026
Buyer guide for payments, banking-tech, and crypto PR programs.
SaaS PR Buying Guide 2026
How to scope and measure a SaaS PR engagement from Series A through IPO.
Press contact
Reach Parry directly.
For interviews, quotes, embargoed briefings, or expert commentary on AI communications, GEO, crisis PR, or B2B tech earned media:
Response time: within 4 business hours for reporters on deadline.
Start with the best tech PR agency.
Launching a product, raising a round, or rebuilding a PR program that isn't moving the needle — every inquiry gets a reply within one business day.
A note from the founder
"We answer every inquiry personally. No bots, no junior staff, no triage queue. If it's a fit, we'll tell you. If it isn't, we'll tell you that, too."