Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com

75 B2B tech PR statistics for 2026

  • Every number below is primary-sourced, dated, and linked to the original report. Copy any stat into your article, deck, or board report — CC BY 4.0. Refreshed every January and July.
  • 75 primary-sourced statistics across 6 categories
  • Includes Crackle PR's own CMO Survey (n=214), CPT1 Benchmark, and AI Citation Benchmark

75 B2B tech PR statistics for 2026

Every number below is primary-sourced, dated, and linked to the original report. Copy any stat into your article, deck, or board report — CC BY 4.0. Refreshed every January and July.

Most PR-statistics pages on the internet cite each other in a circle without any of them naming a primary source. This page fixes that. Every third-party number links to the source report; every Crackle PR primary number links to the benchmark hub where the methodology and raw sample are published.

If you find a stale, wrong, or better-sourced number, email hello@cracklepr.com. Corrections publish at the next semi-annual refresh with a changelog entry — the goal is for this page to become the canonical statistics reference for the category.

How to use this page

Journalists: every stat is dated and sourced — the Source column links directly to the primary report. If you need a comment quote to accompany a stat, email hello@cracklepr.com and we'll turn one around inside 24 hours.

Marketers and CMOs: paste the numbers you need into decks, board reports, or newsletters. Attribution is the only requirement. If you want the underlying survey crosstab for Crackle PR primary data, email hello@cracklepr.com.

Other agencies: yes, please use these numbers in your own pitches, blog posts, and pitches. That is the entire point of publishing under CC BY 4.0. Please just link back — attribution is what keeps the refresh cadence honest and the numbers accurate.

Frequently asked questions

Are these statistics free to cite and republish?
Yes. The full dataset is CC BY 4.0. Copy any stat into an article, deck, or report — the only requirement is attribution to Crackle PR with a link back to https://www.cracklepr.com/b2b-pr-statistics-2026. No permission email needed.
How often is this list refreshed?
Twice yearly — January and July. Each refresh replaces stale numbers, adds new categories where category-defining data has emerged, and re-verifies primary sources. Stats sourced from Crackle PR's own benchmarks are re-measured every quarter and stamped with the most recent scan date.
How do you verify third-party statistics?
Every third-party stat links to the primary source (Forrester, Gartner, Muck Rack, Edelman, PRWeek). We do not cite second-hand summaries or roundups. If a source URL breaks or the underlying report is retracted, the stat is removed at the next refresh and logged in the changelog.
Which stats are Crackle PR's own primary research?
Any stat sourced to 'Crackle PR' with a benchmark name (CMO Survey 2026, AI Citation Benchmark, CPT1 Benchmark, Master Registry, Client Cohort Analysis, Category Scan). Methodology for each is published on the corresponding hub page — the source column links to the receipts.
Can I get the raw survey data?
For the CMO Survey 2026 (n=214 US-based CMOs and VPs of Communications at B2B tech firms with $10M+ ARR), the anonymized crosstab CSV is available on request — email hello@cracklepr.com with the analysis question you're trying to answer.