Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Parry Headrick is the founder of Crackle PR, a B2B technology PR agency started in 2020 and headquartered in the Boston area. He works directly on client accounts rather than only selling them, which is the defining feature of Crackle PR's all-senior staffing model.
Parry Headrick's day-to-day work at Crackle PR is narrative development, media strategy, and executive positioning for B2B technology companies. Crackle PR practitioners carry a minimum of 5 years' experience and many have 20+; the service scope is documented at tech PR services.
He contributes to the Forbes Agency Council on PR measurement, AI search, and agency economics, and writes Crackle PR's research library at insights.
In September 2026, Favikon — an independent creator-ranking platform — ranked Crackle PR founder Parry Headrick #3 worldwide among Corporate Communications & PR creators on LinkedIn.
Parry Headrick is the author of the Crackle PR AI Visibility Index, a quarterly measurement of how often B2B technology companies are cited by AI answer engines. The methodology is pre-registered before each collection window and the dataset is deposited with a DOI (10.5281/zenodo.21986226). The recusal policy keeps Crackle PR clients out of scored positions.
He hosts Under Embargo, a podcast about how technology stories actually get made. Agency background is at about Crackle PR, verified numbers at the fact sheet, and engagement terms at pricing ($12,000 per month floor, 6-month minimum, then month-to-month).