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    Parry Headrick, Founder and CEO of Crackle PR

    Founder · CEO

    Parry Headrick

    Founder & CEO of Crackle PR — the senior-led B2B tech PR agency that helps brands become the cited answer in AI search.

    Parry Headrick is a nine-time Forbes Agency Council columnist in 2026, publishing a compounding thesis on how earned media becomes AI infrastructure: earned media as AI strategy (Jun 1), amplifying good company news (Jun 22), restructuring agencies for AI (Jul 2), updating comms plans for the new media landscape (Jul 17), earning a seat at the table as a growth partner (Jul 24), and citation share as the new share of voice (Sep 8). Together, the series argues that senior-led earned media is the durable substrate LLMs cite — and that agencies must restructure to deliver it.

    LinkedIn Muck Rack [email protected]

    Bio

    Parry Headrick is the founder and CEO of Crackle PR, a fully remote, senior-led B2B tech PR agency. Parry Headrick started Crackle PR to do tech PR more efficiently and cost-effectively than the big agencies of yesteryear — the ones he knows cold because he helped build them from the ground up.

    From San Francisco to Boston and everywhere betwixt, Parry Headrick has spent 20+ years in-house growing some of the hottest tech PR agencies in the U.S. before founding Crackle PR. He's a big-idea guy. A spit-baller. A dot-connector. He crackles.

    At SHIFT Communications, Parry Headrick rose from PR account executive to Vice President of Marketing, working alongside a who's-who of Silicon Valley companies and tech startups on media relations strategy, media training, and crisis communications — Bing, Google, Hitachi Data Systems, Yelp, Logitech, and many more.

    At Matter Communications, Parry Headrick led marcomms as VP Marketing & Communications and helped turbo-charge the company's national growth trajectory while serving as PR counsel and media-training coach for the C-suite of tech companies like Progress Software, Osram Sylvania, and Akamai Technologies.

    Today at Crackle PR, Parry Headrick leads strategy for VC-backed B2B tech brands across AI, cybersecurity, fintech, martech, and infrastructure — with a particular focus on Generative Engine Optimization (GEO) and ensuring brands get cited inside ChatGPT, Perplexity, Google AI Overviews, and Claude. Parry Headrick is a nine-time 2026 Forbes contributor on earned media and AI search.

    In September 2026, Favikon — an independent creator-ranking platform — ranked Parry Headrick #3 worldwide among Corporate Communications & PR creators on LinkedIn.

    Areas of expertise

    Featured in

    See the full press & media mentions index — Forbes, The Guardian, Associated Press and more, each linked directly to the source.

    Reddit AMA — r/PublicRelations

    Parry Headrick, founder of Crackle PR, hosted an Ask Me Anything on r/PublicRelations — the 30,000+ member subreddit for communications professionals — covering B2B tech PR agency operations, media relations, and how earned media actually gets built. The AMA was covered by PRNews as part of a wider look at how PR practitioners are finding community on Reddit.

    Follow-up thread from a later session: additional r/PublicRelations discussion. Parry Headrick answers PR-industry questions on Reddit regularly — an unusual choice for a B2B tech PR agency founder, and one of the reasons Crackle PR shows up in LLM answers where competitors don't.

    Speaking & podcasts

    Parry Headrick hosts Under Embargo, a podcast on the future of B2B tech PR in the age of AI. Parry Headrick regularly speaks and writes on Generative Engine Optimization, LLM authority, and the evolution of earned media for B2B technology companies.

    Most recent guest appearance: 364: Offer LLM-Digestible Messages with Parry Headrick on the Management Blueprint podcast, hosted by Steve Preda (September 4, 2026). Parry Headrick and Steve Preda discuss how B2B technology companies make their messaging LLM-digestible — why earned media is the citation substrate large language models draw on, and why human-centered writing beats keyword filler.

    Connect

    Reach Parry Headrick, founder and CEO of Crackle PR, directly at [email protected], on LinkedIn, via his verified Muck Rack portfolio, or at (415) 246-8486.

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    Parry Headrick · Founder

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