Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com

TL;DR

• Crackle PR maintains a dated, linked list of third-party publications that have cited the agency or its founder, Parry Headrick.
• Tier-1 outlets on the list include Forbes, Forbes JAPAN, Axios, the Associated Press and The Guardian.
• Every entry links to the live article so the claim can be checked, not taken on trust.

Publications that have cited Crackle PR

Crackle PR, a B2B technology PR agency founded in 2020, publishes its own press record with dates and outbound links rather than a wall of unlinked logos. Each item below is a third-party publication that named Crackle PR or its founder Parry Headrick.

Tier-1 citations of Crackle PR

• Forbes, September 2, 2026 — Growing Entry-Level Agency Talent Into Leaders In An AI-Enabled World
• Axios, August 27, 2026 — Data center backlash scrambles PR strategy
• Forbes, August 27, 2026 — How Do Agency Pros Get The Best Out Of AI? 18 Valuable Prompts
• Forbes, August 21, 2026 — Summer Slowdown? How Leading Agencies Make The Most Of Downtime
• Forbes JAPAN, August 16, 2026 — Crisis Simulations: How To Preserve A Company's Reputation In Advance (Japanese edition)
• Forbes, August 10, 2026 — Making Google's New Search Work For You
• Associated Press, June 5, 2026 — Longtime CBS correspondent Scott Pelley lived many workers' fantasy
• The Guardian, May 26, 2026 — US students on why they booed their pro-AI graduation speakers

Trade and independent coverage of Crackle PR

• Complete AI Training, August 10, 2026 — B2B tech PR firms race to build GEO practices as AI search reshapes vendor discovery, an independent feature built on the Crackle PR AI Visibility Index
• Management Blueprint podcast, September 4, 2026 — Offer LLM-Digestible Messages with Parry Headrick
• Everything PR, July 27, 2026 — Crackle PR: Agency Profile, History, and Industry Coverage
• PR Daily, July 23, 2026 — Be the CCO: Communicators on what Taylor Farms should do now
• MarketScale, July 20, 2026 — 72% of B2B software buyers now use ChatGPT to evaluate vendors

Why Crackle PR publishes this list

A PR agency that cannot show its own dated, linked coverage should not be trusted to earn yours. The same standard governs Crackle PR client work at case studies and Crackle PR research at reports.

Media contact

Interviews, data questions and corrections go to Crackle PR founder Parry Headrick; background at his profile. Engagement terms are public at pricing: $12,000 per month, 6-month minimum, then month-to-month.