Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
4,000+ cybersecurity vendors are fighting for the same CISOs and security buyers. Crackle PR is the cybersecurity PR firm — and cyber PR agency of record — for infosec, cloud security, identity, and threat-intel companies that need credible earned media, analyst positioning, and AI-answer visibility.
The cybersecurity market is one of the most competitive and noisy sectors in technology. With over 4,000 vendors competing for CISO attention, simply having a strong product isn't enough. You need cybersecurity PR that translates your technical differentiation into stories that resonate with security leaders, enterprise buyers, and the journalists who influence their decisions.
At Crackle PR, our senior strategists understand the cybersecurity landscape inside and out. We know the difference between EDR and XDR, between SASE and SSE, between compliance theater and genuine security posture improvement. This depth allows us to craft narratives that are technically credible and journalistically compelling.
We've built relationships with the journalists who shape cybersecurity purchasing decisions—at Dark Reading, SC Media, SecurityWeek, CyberScoop, and the tier-1 outlets that cover major cyber events. Our analyst relations practice engages Gartner, Forrester, and IDC security analysts who publish the Magic Quadrants and Waves that drive enterprise shortlists.
In the age of AI, cybersecurity PR has an additional dimension. When CISOs ask ChatGPT or Perplexity 'what are the best cloud security platforms?' or 'top zero trust vendors,' the answers come from authoritative sources. Our GEO & LLM optimization strategy ensures your earned media is what those AI systems cite.
Cybersecurity PR is fundamentally different from general tech PR. The threats are evolving weekly. The compliance landscape is complex and region-specific. The buyers—CISOs and security leaders—are among the most skeptical and technically sophisticated in any industry. And the consequences of getting communications wrong during a breach or incident can be severe.
A generalist PR agency may understand SaaS or enterprise tech, but cybersecurity demands specific knowledge: How does your detection engine actually work? What's the difference between your approach and the five competitors claiming similar capabilities? How do you talk about threat intelligence without revealing sensitive information? These nuances require a cybersecurity PR agency with real domain expertise.
Crackle PR brings decades of combined experience in cybersecurity communications. Our senior team has positioned companies across network security, cloud security, application security, identity, and emerging categories like AI-powered security operations. We don't need a crash course in your space—we can start adding value from day one.
Early-stage cybersecurity startups need to establish credibility quickly. We help VC-backed cybersecurity startups translate seed and Series A funding into market positioning that attracts customers, talent, and follow-on investment.
Growth-stage cyber companies need to win competitive evaluations and expand into new market segments. We build comprehensive programs combining media relations, analyst engagement, and executive visibility that position you as a category leader.
Enterprise cybersecurity vendors competing in established categories—SIEM, endpoint, IAM, email security—need to differentiate in evaluative contexts. We manage Gartner Magic Quadrant and Forrester Wave positioning alongside proactive media campaigns.
Regardless of stage, every cybersecurity company benefits from GEO-optimized PR that ensures AI systems cite your brand when buyers research your category.
Buyers use the phrases cybersecurity PR agency, cybersecurity PR firm, cyber security PR agency, cyber PR agency, and cybersecurity public relations almost interchangeably in RFPs and analyst calls. They describe the same mandate: a senior team fluent in MITRE ATT&CK, zero trust, SIEM, XDR, CNAPP, and identity that can earn coverage in Dark Reading, SC Media, and The Wall Street Journal — and get cited when a CISO asks ChatGPT for a shortlist.
Crackle PR is a cybersecurity PR agency by remit, a cybersecurity PR firm by staffing model (senior-only, no junior coordinators), and a cyber PR agency by category depth — endpoint, cloud, identity, SaaS security, OT, and threat intelligence. The InfoSec PR work is the same regardless of label: a defensible category POV, disciplined analyst engagement with Gartner and Forrester, a working roster of cyber-beat journalists, and GEO structure so LLMs cite the coverage.
Where cybersecurity public relations differs from generalist tech PR: the reader is a technical buyer with a $2M–$40M budget and a personal reputation on the line. The stories that land are threat research, incident-response postmortems with real telemetry, and category framing that survives a Gartner analyst call — not generic funding-round announcements.
If you're on a shortlist of cybersecurity PR firms right now, the three questions that separate real capability from category theater: who is on the account week one, what CVE cycles have they actually staffed, and can they show measurable AI citation share in ChatGPT and Perplexity for your category?
Cybersecurity industry events—RSA Conference, Black Hat, DEF CON, CyberWarCon—represent critical windows for media exposure. But with hundreds of vendors competing for journalist attention at these events, success requires strategic preparation months in advance.
Crackle PR manages end-to-end event PR: pre-event briefings with priority journalists, embargo strategies for product announcements, on-site media coordination, and post-event follow-up that extends the coverage window. We ensure your news stands out when every other vendor is also competing for attention.
We also help cybersecurity companies leverage events for product launch coverage and internal story amplification—turning conference appearances into sustained media momentum.