Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Category: Media & Outlets
Tier 1 media refers to the top general-business and national outlets — Wall Street Journal, New York Times, Forbes, Bloomberg, Reuters, Financial Times. They have the broadest reach, the highest credibility halo, and the largest weight in LLM training and retrieval. Crackle PR's targeting is unapologetically Tier 1-first for B2B tech clients — a single WSJ or Bloomberg placement carries more LLM weight than a dozen trade hits, and the operating model is built around senior reporter relationships to make those placements possible.