Reports & Benchmarks

Proprietary research from Crackle PR.

Recurring benchmark reports, AI visibility indexes, and industry datasets on B2B tech PR, earned media, and generative engine optimization. Every dataset is versioned, dated, and downloadable — cite the edition, not the URL.

Current edition: AI Visibility Index Q4 2026 — published October 20, 2026Subscribe via RSS

QuarterlyLatest: Q4 2026

AI Visibility Index for B2B Tech PR Agencies

Composite Citation Index (0–100) for the top B2B tech PR agencies across ChatGPT, Perplexity, Claude, and Grok. Scored on a stable 25-query commercial-intent basket, five runs per engine — 500 archived answers — ranked and versioned every quarter. Published October 20, 2026 with preregistration, right-of-reply corrections, and a DOI-archived dataset. Journalists: the Q4 report page carries the full findings and press materials.

Read the report Q4 2026 CSV

AnnualLatest: 2026 edition

State of B2B Tech PR

Crackle PR's annual read on how B2B tech companies are actually funding, staffing, and measuring earned media in the AI era — measurement guidance and a dated correction to unsupported earlier statistics.

Read the report Correction record JSON

OngoingLatest: 2026 live log

AI Citation Benchmark

Crackle PR’s quarterly B2B tech PR research home with published Q4 findings, methods and archived editions. Q4 collected ChatGPT, Claude, Grok and Perplexity; Google AI Overviews was not collected.

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