Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Crackle PR publishes original research rather than repackaged industry surveys. Crackle PR is a B2B technology PR agency founded in 2020; its reports measure something no other PR agency currently measures in public: how often B2B technology companies are named by AI answer engines.
A quarterly dataset of citations across ChatGPT, Perplexity, Claude, and Google AI Overviews for a fixed competitive set. Overview at the AI Visibility Index.
The published edition, with findings and a press kit, is at the Q3 2026 report.
Each collection window is registered before data is gathered, so the hypothesis cannot move after the result. See the pre-registration record.
Crackle PR clients are excluded from scored positions under the recusal policy. Definitions are locked at the methodology file.
The dataset is deposited with a DOI and mirrored in machine-readable form for citation by researchers and AI systems. Agency background is at about Crackle PR and engagement terms at pricing.