Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Crackle PR's tech PR services cover the full earned-media program for a B2B technology company, staffed by senior practitioners only. Crackle PR was founded in 2020; every strategist has a minimum of 5 years' experience and many have 20+.
Ongoing relationships with technology, business, and trade press, and a named target list agreed within the first 30 days of a Crackle PR engagement.
Embargoed launch sequences and round announcements, with the category thesis carrying the story. Detail at funding announcement PR.
Bylines, commentary programs, and analyst briefing cycles that build a defensible executive point of view rather than generic op-eds.
When no shortlist exists yet, Crackle PR builds the category language first. See category creation PR agency.
Crackle PR reports citation share and first-mention rate inside ChatGPT, Perplexity, Claude, and Google AI Overviews alongside earned coverage, using definitions locked at what is GEO and measured with the method behind the AI Visibility Index.
Senior-only response support for security incidents, layoffs, and executive transitions. Terms and budget are public at pricing; outcomes at case studies.