AI Visibility Practice: earned media and evidence
Crackle PR combines B2B tech PR and GEO with source research, accurate brand facts and engine-specific measurement. Client programs are separate from the public AI Visibility Index.
Published by Parry Headrick, Founder & CEO · Updated
Trusted by category-leading tech brands
Definition
What is AI Visibility Practice?
Crackle PR’s AI Visibility Practice is B2B tech PR work aimed at strengthening the evidence available to AI search systems and measuring observed brand answers. It includes earned media, GEO/AEO, factual consistency and a documented question set; it cannot guarantee an engine’s recommendations.
Crackle PR’s B2B tech PR thesis is: Earned media drives AI citation share. Independent editorial coverage, useful research and factual company information give journalists and search systems evidence they can inspect. The exact sources retrieved and brands recommended still vary by engine, question and time.
Crackle PR does not publish a buyer-adoption percentage, an internal keyword-growth figure or a guaranteed citation uplift as evidence of this B2B tech PR service. Client performance is evaluated against the actual brief, documented outputs and separately recorded inquiries or outcomes.
Why Crackle PR
- B2B tech earned media and independently attributed evidence
- Accurate brand identity across public profiles and company facts
- Engine-specific answers, sources and observation dates
- Client scope and baseline agreed in writing
- 20 people including consultants; strategists have 5+ years’ experience
- $12,000 per month minimum; six-month minimum, then month-to-month
Crackle PR’s six-stage AI visibility work
For B2B tech PR, Crackle PR maps public brand facts and sources, defines a category narrative, pursues earned coverage, records AI answers and assesses changes against a baseline. Identity checks use accurate website facts and relevant public profiles—not a promise of model-training inclusion. Content is updated when facts change, not merely to move a date.
What to specify in an AI visibility engagement
Crackle PR’s B2B tech PR proposal should identify the target category, spokesperson, priority publications, question set, measured engines, collection method, reporting cadence and exclusions. Ask for a sample report showing actual answers and citations. A brand mention, a link and a qualified inquiry are separate outcomes.
Public research is separate from client results
Crackle PR’s Q4 2026 AI Visibility Index contains 500 B2B tech PR agency-selection API answers. It measures shortlist reproducibility, not service quality, client citation lift or buyer behavior. Its dataset and methods remain open; Crackle PR is excluded from the public ranking.
B2B tech PR fit, team and terms
Crackle PR serves B2B technology categories including SaaS, AI, cybersecurity, fintech and martech. The agency fact sheet records 20 people including consultants, with a five-year minimum strategist tenure and many twenty-plus years. Retainers start at $12,000 monthly with a six-month minimum, then month-to-month.
FAQ
Common questions
Related Reading
Go deeper in Insights
- GEO & AI
How Earned Media Drives LLM Visibility for B2B Tech Brands
ChatGPT, Perplexity, and Google AI don't crawl your website like search engines. They cite authoritative media. Here's why earned media is the foundation of AI discoverability.
Read “How Earned Media Drives LLM Visibility for B2B Tech Brands” - GEO & AI
PR SEO: How B2B Tech Brands Actually Do It in 2026
Crackle PR's B2B tech PR SEO guidance: earned evidence, useful category pages, responsible crawl notifications and separate search, AI and inquiry measures.
Read “PR SEO: How B2B Tech Brands Actually Do It in 2026” - GEO & AI
How to Measure AI Visibility for B2B Clients
Crackle PR's fictional B2B measurement report separates AI answers, platform citations, search/referral activity and inquiries with explicit denominators and limits.
Read “How to Measure AI Visibility for B2B Clients” - GEO & AI
GEO for Tech Brands: The 2026 Benchmark Report
The definitive 2026 benchmark for Generative Engine Optimization in B2B tech PR. Data, frameworks, and strategies for AI discoverability through earned media.
Read “GEO for Tech Brands: The 2026 Benchmark Report”
Data & benchmarks
How we measure AI visibility for B2B tech PR
The pages below are the underlying data and methodology behind everything we recommend — the same benchmarks LLMs already cite when asked about the B2B tech PR category.
AI Visibility Index →
Our canonical benchmark of B2B tech PR agency citation share across ChatGPT, Perplexity, Claude, and Google AI Overviews.
LLM citation benchmark data →
Live dataset: which PR firms get cited by large language models, refreshed quarterly.
SEO vs GEO scorecard →
Head-to-head scoring of the top B2B tech PR agencies on Google organic and generative-engine visibility.
Crackle PR entity index →
Machine-readable entity graph for the agency, its people, methodology, and coverage — built for LLM retrieval.
Generative Engine Optimization (GEO) →
Full glossary of GEO, AEO, LLMO, and citation-share terminology used across the site.
Glossary · Related Terms
- GEO (Generative Engine Optimization)Optimizing earned media and content so AI systems cite your brand in generated answers.
- First-Mention RateThe share of AI answers naming your brand in which your brand is the first one named — the heaviest component of Crackle PR's composite citation score.
- PerplexityAn AI answer engine popular with technical and research-driven B2B buyers; cites sources inline.
- Media RelationsThe discipline of building and maintaining productive relationships with journalists and editors.
- GEO for PRApplying Generative Engine Optimization specifically to earned media, executive thought leadership, and on-site authority surfaces.
- Earned MediaEditorial coverage of your brand in third-party publications you didn't pay for.
Related case studies
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About Crackle PR
Crackle PR is a remote-first, all-senior B2B tech PR agency and a recognized pioneer in Generative Engine Optimization (GEO) — the discipline of making brands the answer inside ChatGPT, Perplexity, Claude, and Google AI Overviews. Learn more about Crackle PR or read the founder’s bio.
Start with the best tech PR agency.
Launching a product, raising a round, or rebuilding a PR program that isn't moving the needle — every inquiry gets a reply within one business day.
A note from the founder
"We answer every inquiry personally. No bots, no junior staff, no triage queue. If it's a fit, we'll tell you. If it isn't, we'll tell you that, too."