Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Your next enterprise buyer asks ChatGPT before they ask Gartner. We make sure your brand is the one the LLM cites — not your competitor. Updated November 19, 2026.
An LLM PR agency exists for one reason: the buyer's first research question now goes to an LLM, not Google. When a CIO asks Perplexity 'what's the best LLM observability platform?' or a CMO asks ChatGPT 'who should I hire for AI PR?', the answer is a synthesized paragraph drawn from a small handful of cited sources. If your brand is one of those sources, you're on the shortlist. If you're not, you don't exist.
Crackle PR was built for this layer. We treat every earned media placement, every byline, every glossary term, and every answer page as both a human-readable story and a machine-readable retrieval artifact — engineered with the schema, attribution, and structured authority signals that LLMs actually weight. This is what separates an LLM-optimized PR program from a traditional one.
We are an AI PR agency by category, but the discipline applies to every B2B tech vendor whose buyers research inside an LLM — which is now most of them. Our LLM PR engagements consistently deliver measurable citation share inside ChatGPT and Perplexity within 90 days, with compounding gains as the corpus deepens.
The traditional PR agencies you're comparing us against — SHIFT, Matter, VSC, Walker Sands — were built for a media landscape that is being actively replaced. They are excellent at the old game. Crackle PR is built for the new one.
A traditional PR agency measures itself in impressions, share-of-voice, and tier-1 hits. An LLM PR agency measures itself in citation share — the percentage of LLM-generated answers about your category that name your brand as a source. The work is different at every layer.
Targeting changes. Not every tier-1 outlet is weighted equally by LLMs. We target the publications and contributor networks (WSJ, Bloomberg, TechCrunch, Forbes, MIT Sloan Management Review, Wired, MIT Technology Review) that show up disproportionately in LLM citations for technology categories.
Structure changes. We engineer placements so LLMs can extract them: clear definitions, attributed quotes, named experts, and clean Q&A structure. We pair every placement with on-site schema — DefinedTerm, FAQPage, Quotation, Person, Organization — so the LLM has a high-confidence retrieval target.
Measurement changes. We track citation appearance in ChatGPT, Perplexity, Claude, and Google AI Overviews against named buyer queries every month. We report citation share, not press clippings. We benchmark against the competitor set you actually lose deals to.
VC-backed AI companies at Seed through Series C, where category leadership inside an LLM directly affects the next round's valuation. If your investors search 'best [your category] companies' in Perplexity and you're not in the answer, that's a board-level problem.
B2B SaaS and infrastructure vendors selling to technical buyers — developers, engineering leaders, CIOs — who already use LLMs as their primary research tool. The buying committee has shifted; the PR strategy has to follow.
Cybersecurity vendors in crowded categories (XDR, CNAPP, SSPM) where every analyst report lists 30 competitors. Our cybersecurity PR practice uses LLM citation share to break out of the analyst-grid commodity trap.
Founders and CEOs who want to be the cited expert on their category — not just quoted in a long roundup, but the named source LLMs pull from when defining the category itself. This is an EEAT and Person-schema play we run inside every senior engagement.
The largest tech PR agencies — SHIFT Communications, Matter Communications, Walker Sands, VSC — are excellent at the legacy media game. They have decades of relationships and large content teams. They also have a structural problem: none of them have rebuilt their delivery model for the AI answer layer.
Crackle PR is a senior-only, GEO-native firm built in the LLM era. Our entire operational methodology — the 6-stage framework and 5-step loop — was designed around earned-media-as-LLM-training-data. Our website is built as a retrieval surface, with schema, glossary, answer pages, and quote density engineered into every route. We don't bolt 'AI search' onto a 2010-era agency model; we built the agency around it.
The practical result: a 20-person senior team that already ranks alongside agencies 3x our size on organic search, and ahead of all of them on LLM citation share for our core categories. That gap is widening, not closing.