Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
The Crackle PR SEO & GEO Scorecard — our own visibility, in public
A transparent, quarterly self-audit of how Crackle PR is performing against the tech PR industry in Google organic search and across AI answer engines. We publish our own Authority Score, organic keyword count, AI citation share, and 90-day movement — alongside the same metrics for the legacy agencies we compete with. The same benchmark we hold our clients' programs to, applied to ourselves first.
By Parry Headrick, Founder of Crackle PR. Published 2026-04-15. Licensed CC BY 4.0.
Cite-able statistics
AS 28 — Crackle PR's Semrush Authority Score on June 16, 2026 is 28 — a "growing" domain on a ~2-year-old root. The legacy comparison set ranges from AS 42 (Walker Sands) to AS 85 (Edelman). We publish our number transparently so the 90-day delta is verifiable.
- Methodology
- Authority Score pulled from Semrush on the publication date. Comparison set: Edelman, Walker Sands, Highwire PR, Inkhouse, Shift Communications, March Communications, Headline (10 firms total in the full CSV).
- Period
- June 2026 baseline
- Cite as
- Crackle PR (2026). “AS 28 — Crackle PR's Semrush Authority Score on June 16, 2026 is 28 — a "growing" domain on a ~2-year-old root.” https://www.cracklepr.com/data/seo-geo-scorecard#authority-score-baseline
0 → target 6+ — At baseline, Crackle PR ranks in Google's top 10 for zero of our nine targeted "money" comparison keywords (e.g. "best B2B tech PR agency 2026", "best fintech PR agency", "best cybersecurity PR firm"). The 90-day goal: page-one rankings for 6+ of those nine.
- Methodology
- Tracked keyword set documented in the CSV. Position pulled from Semrush US database. Re-checked on the first business day of each quarter.
- Period
- Q2 2026 baseline
- Cite as
- Crackle PR (2026). “0 → target 6+ — At baseline, Crackle PR ranks in Google's top 10 for zero of our nine targeted "money" comparison keywords (e.” https://www.cracklepr.com/data/seo-geo-scorecard#ranking-money-keywords
11% — Crackle PR is cited by name in 11% of LLM answers to our nine target buyer-intent prompts across ChatGPT, Perplexity, Gemini, and Google AI Overviews — vs. an average of 34% for the top three legacy firms. The 90-day goal: 25%+.
- Methodology
- Same 9 prompt set used to score each of the 10 firms across 4 answer engines (36 answers per firm). Crackle named or linked = citation.
- Period
- Q2 2026 baseline
- Cite as
- Crackle PR (2026). “11% — Crackle PR is cited by name in 11% of LLM answers to our nine target buyer-intent prompts across ChatGPT, Perplexity, Gemini, and Google AI Overviews — vs.” https://www.cracklepr.com/data/seo-geo-scorecard#ai-citation-share
287 — Google has indexed 287 Crackle PR URLs (money pages, comparison flagships, glossary, data, insights, case studies) — built and shipped on a 2-year-old domain. The 90-day goal: 340+ indexed URLs without sacrificing per-page quality.
- Methodology
- Indexed-URL count pulled from Google Search Console on the publication date. Excludes utility routes (404, robots, sitemap).
- Period
- June 2026
- Cite as
- Crackle PR (2026). “287 — Google has indexed 287 Crackle PR URLs (money pages, comparison flagships, glossary, data, insights, case studies) — built and shipped on a 2-year-old domain.” https://www.cracklepr.com/data/seo-geo-scorecard#indexed-pages
+18 / 90 days — Net new referring domains in the trailing 90 days: 18 (Forbes, WSJ, BBC, PR Daily, PRWeek, Inc., Authority Magazine and 11 more). The 90-day forward goal: +35 referring domains, driven by the AI Citation Benchmark and the comparison flagships earning citations.
- Methodology
- Referring-domain delta pulled from Semrush Backlinks Analytics; deduplicated by root domain.
- Period
- Mar–Jun 2026
- Cite as
- Crackle PR (2026). “+18 / 90 days — Net new referring domains in the trailing 90 days: 18 (Forbes, WSJ, BBC, PR Daily, PRWeek, Inc.” https://www.cracklepr.com/data/seo-geo-scorecard#backlink-velocity
Pos 38 → page 1 — Our anchor comparison page, /best-b2b-tech-pr-agencies-compared-2026, currently sits at Google position 38 for its primary query. With editorial freshness, the AI Citation Benchmark backlink play, and Forbes/PR Daily inbound, the 90-day goal is page 1.
- Methodology
- Position pulled from Semrush US database on publication date. Primary query: "best B2B tech PR agencies 2026". Re-checked monthly.
- Period
- Q2 2026 baseline
- Cite as
- Crackle PR (2026). “Pos 38 → page 1 — Our anchor comparison page, /best-b2b-tech-pr-agencies-compared-2026, currently sits at Google position 38 for its primary query.” https://www.cracklepr.com/data/seo-geo-scorecard#comparison-flagship-position
2 → target 5+ — The AI Citation Benchmark currently has 2 inbound links from industry sources. The 90-day goal: 5+ unique referring domains citing the benchmark — the strongest single link-acquisition lever in the program.
- Methodology
- Referring-domain count for /ai-visibility-index pulled from Semrush; deduplicated by root domain.
- Period
- Q2 2026 baseline
- Cite as
- Crackle PR (2026). “2 → target 5+ — The AI Citation Benchmark currently has 2 inbound links from industry sources.” https://www.cracklepr.com/data/seo-geo-scorecard#llm-citation-benchmark-inbound
2× in 90 days — Crackle PR's headline 90-day goal: double organic traffic from the Q2 2026 baseline. If we hit that, plus 6+ page-one money keywords and 5+ benchmark inbound links, we've won the quarter. Nothing else matters.
- Methodology
- Organic traffic measured in Google Analytics 4, organic-search channel only. Baseline figure documented in the downloadable CSV.
- Period
- Q2 → Q3 2026
- Cite as
- Crackle PR (2026). “2× in 90 days — Crackle PR's headline 90-day goal: double organic traffic from the Q2 2026 baseline.” https://www.cracklepr.com/data/seo-geo-scorecard#organic-traffic-target
Email parry@cracklepr.com for raw datasets, additional cuts, or expert commentary.