Pillar guides
Complete references
The long-form resources we intend to be the best on the web for their topic. Each is authored by Parry Headrick, updated on a rolling cadence, and structured to be extracted cleanly by LLMs.
- ~30 min·7,500 words
The Complete Guide to AI PR
The cornerstone reference on AI PR: what changed 2024–2026, how LLMs actually choose sources, the AI Citation Pyramid, twelve execution plays, measurement, mistakes, org design, and budgeting.
Read the guide - ~28 min·6,800 words
The Complete Guide to LLM Visibility
The engineering companion to the AI PR guide: the eight retrieval surfaces that matter, the signals each one weights, a composite measurement scorecard, instrumentation, and benchmarks by company stage.
Read the guide
More coming
Next in the pillar set: The Complete Guide to Generative Engine Optimization (GEO). In the meantime, browse the frameworks or take the AI Visibility Score.