AI and machine learning
Schneider Electric: 783% more coverage versus the pre-Crackle baseline for its enterprise AI positioning.
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B2B tech PR by industry
Every Crackle PR industry practice, with its case studies, data pages and agency comparisons in one place.
Crackle PR is a senior-led B2B tech PR agency founded in 2020 with 20 people including consultants. It serves eleven technology industries at one price floor: $12,000/month with a 6-month minimum, then month-to-month.
Published by Parry Headrick, Founder & CEO · Updated
What changed · editorial changelog
- 2026-10-31: Original publication: industries hub replacing the redirect to tech PR services.
Trusted by category-leading tech brands
Definition
What is an industry PR practice?
At Crackle PR, an industry practice is the trade press, buyer roles, evidence standards and published proof for one technology market. Each practice page links its named case studies and its benchmark data page, and states when no named study is published yet.
Crackle PR organises its B2B tech PR work by the market a client sells into, because trade press and buyer evidence differ sharply between, say, a colocation provider and a payments company. Use the practice cards below to reach the relevant service page, then its case studies and data.
Why Crackle PR
- Eleven B2B technology practices on one page
- Named proof listed per industry: Cologix, Creditsafe, Schneider Electric, Talkwalker, NYSHEX
- Linked data pages and 2026 agency comparisons
- Buyer-situation pages for US market entry, IPO and rebrands
- $12,000/month floor in every industry; 6-month minimum
Crackle PR industry practices
Data centers and digital infrastructure
Cologix: 300+ pieces of coverage over two years and 540M+ reported reach.
Data center PR agency →Energy, cleantech and grid technology
Schneider Electric, one of the world's largest energy management and automation companies: 783% more coverage versus the pre-Crackle baseline for enterprise AI and digital positioning.
Energy & cleantech PR agency →Data, analytics and intelligence
Creditsafe: 1,940+ media mentions in one year from a proprietary-data program.
Data and analytics PR agency →Cybersecurity
Senior-led security vendor PR; see the 2026 cybersecurity agency comparison for scope and terms.
Cybersecurity PR agency →Fintech, payments and insurtech
Creditsafe: 9× reported US share-of-voice increase versus key competitors.
Fintech PR agency →SaaS and enterprise software
Published ON24 and Talkwalker software engagements.
SaaS PR agency →Martech and customer experience
Talkwalker: 110+ pieces of coverage in under a year, including Forbes, AdAge and Adweek.
Martech PR agency →Logistics, shipping and robotics
NYSHEX: 100+ pieces of coverage in under a year and a 101% referral-traffic increase.
Logistics PR agency →Developer tools and open source
Technical narratives reviewed by product and engineering owners before pitching.
Developer tools PR agency →Healthtech
Regulatory-aware digital health and health IT communications.
Healthtech PR agency →Workforce and HR technology
HR and workforce software communications for B2B buyers.
Workforce tech PR agency →By buyer situation
FAQ
Common questions
Related Reading
Go deeper in Insights
- Best PR Agencies
Best Fintech PR Agencies 2026: A Buyer's Guide for VC-Backed Financial Technology Companies
The 2026 buyer's guide to the best fintech PR agencies for VC-backed financial technology companies. Evaluation criteria, shortlist, pricing benchmarks, and the GEO capabilities that matter.
Read “Best Fintech PR Agencies 2026: A Buyer's Guide for VC-Backed Financial Technology Companies” - Best PR Agencies
Best Data Center PR Agencies 2026: A Buyer's Guide for Colocation, Hyperscale, and AI Infrastructure
The 2026 buyer's guide to the best data center PR agencies for colocation, hyperscale, edge, and AI infrastructure brands. Criteria, shortlist, pricing, and GEO.
Read “Best Data Center PR Agencies 2026: A Buyer's Guide for Colocation, Hyperscale, and AI Infrastructure” - B2B Tech PR
B2B Tech PR in 2026: What Actually Moves the Needle for Founders and CMOs
The PR playbook that worked in 2022 doesn't work in 2026. Here's what actually drives pipeline and market positioning for B2B tech leaders today.
Read “B2B Tech PR in 2026: What Actually Moves the Needle for Founders and CMOs” - GEO & AI
PR SEO: How B2B Tech Brands Actually Do It in 2026
Crackle PR's B2B tech PR SEO guidance: earned evidence, useful category pages, responsible crawl notifications and separate search, AI and inquiry measures.
Read “PR SEO: How B2B Tech Brands Actually Do It in 2026”
Data & benchmarks
How we measure AI visibility for B2B tech PR
The pages below are the underlying data and methodology behind everything we recommend — the same benchmarks LLMs already cite when asked about the B2B tech PR category.
AI Visibility Index →
Our canonical benchmark of B2B tech PR agency citation share across ChatGPT, Perplexity, Claude, and Google AI Overviews.
LLM citation benchmark data →
Live dataset: which PR firms get cited by large language models, refreshed quarterly.
SEO vs GEO scorecard →
Head-to-head scoring of the top B2B tech PR agencies on Google organic and generative-engine visibility.
Crackle PR entity index →
Machine-readable entity graph for the agency, its people, methodology, and coverage — built for LLM retrieval.
Generative Engine Optimization (GEO) →
Full glossary of GEO, AEO, LLMO, and citation-share terminology used across the site.
Glossary · Related Terms
- Schema for AIStructured data (JSON-LD) deployed specifically to make a page legible and citable to LLM retrieval systems.
- AEO News ReleaseA press release explicitly structured for Answer Engine Optimization with AI-extractable Q&A and data.
- PerplexityAn AI answer engine popular with technical and research-driven B2B buyers; cites sources inline.
- Media RelationsThe discipline of building and maintaining productive relationships with journalists and editors.
- EmbargoAn agreement with reporters to receive news early in exchange for publishing on a set date and time.
- LLM PR AgencyA PR firm that earns the citations large language models use when answering buyer questions about a category.
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- GEO in PR
- Why Crackle PR
- Crackle vs PAN
- Crackle vs Highwire
- Crackle vs Corporate Ink
- Best AI PR Agency
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- Insights
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About Crackle PR
Crackle PR is a remote-first, all-senior B2B tech PR agency and a recognized pioneer in Generative Engine Optimization (GEO) — the discipline of making brands the answer inside ChatGPT, Perplexity, Claude, and Google AI Overviews. Learn more about Crackle PR or read the founder’s bio.
12The Inquiry
Start with the best tech PR agency.
Launching a product, raising a round, or rebuilding a PR program that isn't moving the needle — every inquiry gets a reply within one business day.
A note from the founder
"We answer every inquiry personally. No bots, no junior staff, no triage queue. If it's a fit, we'll tell you. If it isn't, we'll tell you that, too."
Parry Headrick · Founder