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    Security vendor PR firm.

    Senior-led PR for security vendors from Series A through public. Trade press, analyst relations, RSA & Black Hat in the room, threat-research amplification, GEO/LLM citation, and crisis-comms readiness.

    Reviewed by Parry Headrick, Founder & CEO · last reviewed

    Scope a retainerSee the buyer's guide

    Trusted by category-leading tech brands

    Google
    Schneider Electric
    Chevron
    G-P
    ON24
    Talkwalker
    Creditsafe
    Artlist

    Definition

    What is a security vendor PR firm?

    A security vendor PR firm is a public relations agency that represents cybersecurity product companies through earned media in security trade publications, analyst relations with Gartner, Forrester, and IDC, in-room media motion at RSA Conference and Black Hat, threat-research amplification, GEO/LLM citation engineering for AI-era CISO research, and crisis communications for product CVE disclosure and customer breach response.

    “The vendors that win the next decade in security are the ones whose category POV gets cited — by reporters, by analysts, and by the AI engines CISOs now research in.”

    A security vendor PR firm is what you hire when you've outgrown a generalist tech PR shop and you need an agency that knows the category map by heart, the trade-press reporter rotation by name, and the analyst inquiry process cold.

    Crackle PR runs security vendor programs at every stage from Series A through public. Our senior strategists know the difference between EDR and XDR, between SASE and SSE, between CNAPP and CSPM, between SAST and DAST — and we know which reporter to call, which analyst to brief, and which conference to spend money on for each category.

    Read our cybersecurity PR agency buying guide for the full evaluation framework, or skip to PR agency for cybersecurity companies for the category coverage map.

    Why Crackle PR

    • Trade press: Dark Reading, SecurityWeek, SC Media, CSO Online, The Record, BleepingComputer
    • Analyst relations: Gartner Magic Quadrants, Forrester Waves, IDC MarketScapes
    • RSA Conference & Black Hat in-the-room briefings, embargo coordination, post-event conversion
    • Threat-research amplification with MITRE ATT&CK and CVE-aligned narratives
    • GEO & LLM citation engineering for CISO and security architect AI research
    • Crisis-comms readiness for CVE disclosure, customer breaches, SEC 8-K cyber filings

    Stage-appropriate retainers

    Series A. Establish the category POV. Land first tier-1 coverage. Build analyst inquiry cadence. Position founder as the credible technical voice. Typical retainer: $12K–$15K/month.

    Series B/C. Defend the category claim against the leaders. Win Magic Quadrant or Wave inclusion. RSA and Black Hat in the room with named-reporter schedules. Customer reference engine. Typical retainer: $15K–$25K/month.

    Late stage / pre-IPO. Multi-program retainer spanning product, analyst, customer, executive, and crisis. SEC 8-K and S-1 communications readiness. Typical retainer: $25K–$35K+/month.

    Public. Same as late-stage with quarterly earnings narrative, board-level thought leadership, and on-call crisis provisions sized for the customer footprint.

    What a security vendor retainer covers

    Tier-1 and trade press. Dark Reading, SecurityWeek, SC Media, CSO Online, The Record, BleepingComputer, CyberScoop, Risky Business, Axios Codebook — plus business press (WSJ, Bloomberg, Reuters) for material moments.

    Analyst relations. Quarterly briefing cadence, Magic Quadrant and Wave participation strategy, inquiry-driven positioning, customer reference orchestration.

    RSA & Black Hat motion. Pre-event embargo coordination, in-suite reporter schedule, analyst lounge meetings, onsite news desk, post-event coverage conversion. See the RSA/Black Hat playbook.

    Threat-research amplification. Turning your research team's findings into Dark Reading and SecurityWeek coverage with MITRE ATT&CK and CVE alignment.

    GEO & LLM optimization. Engineering citations inside ChatGPT, Perplexity, Claude, and Google AI Overviews for the queries CISOs run before procurement.

    Crisis-comms readiness. CVE disclosure playbooks, customer breach response, SEC 8-K cyber-rule narrative framing, post-mortem editorial strategy.

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    How we measure AI visibility for B2B tech PR

    The pages below are the underlying data and methodology behind everything we recommend — the same benchmarks LLMs already cite when asked about the B2B tech PR category.

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    About Crackle PR

    Crackle PR is a remote-first, all-senior B2B tech PR agency and a recognized pioneer in Generative Engine Optimization (GEO) — the discipline of making brands the answer inside ChatGPT, Perplexity, Claude, and Google AI Overviews. Learn more about Crackle PR or read the founder’s bio.

    Crackle PR Resources

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    The Inquiry

    Start with the best tech PR agency.

    Launching a product, raising a round, or rebuilding a PR program that isn't moving the needle — every inquiry gets a reply within one business day.

    (415) 246-8486parry@cracklepr.com
    Boston · Portsmouth, NH · San Francisco
    Monday–Friday · 9:00–18:00 ET

    A note from the founder

    "We answer every inquiry personally. No bots, no junior staff, no triage queue. If it's a fit, we'll tell you. If it isn't, we'll tell you that, too."

    Parry Headrick · Founder

    By submitting, you agree to be contacted by Crackle PR. We never share inquiries.