Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Executive visibility for chief information security officers — at security vendors and at end-user enterprises. Bylines, board-level thought leadership, podcast circuits, SEC 8-K readiness, and crisis-comms preparation.
CISO communications PR exists because the role changed. The 2023 SEC cyber rule, the SolarWinds CISO precedent, ransomware in the boardroom, and AI-era buyer behavior have moved the chief information security officer from a back-office function to a public executive position. The communications program has to match that exposure.
Crackle PR runs CISO communications programs in two contexts. At security vendors, the CISO is often the most credible spokesperson in the company — the person buyers actually trust to validate a category claim. At end-user enterprises, the CISO is increasingly a public figure with board, regulator, and peer-CISO obligations that require a deliberate public posture.
The work is technical, careful, and personal. We do not put words in a CISO's mouth. We build the narrative architecture, the editorial pipeline, the conference and podcast schedule, and the crisis-readiness drills that let a CISO show up consistently as the most credible voice in their category.
Positioning & message architecture. A one-page POV the CISO can defend in any context — to reporters, analysts, peers, regulators, and the board.
Editorial pipeline. Quarterly cadence of technical bylines and op-eds across Dark Reading, CSO Online, SecurityWeek, Forbes Technology Council, Harvard Business Review, and category-specific trade press.
Podcast & conference circuit. Bookings on Risky Business, CISO Series, Defense in Depth, Cybersecurity Headlines, and major conference keynotes (RSA, Black Hat, BSides, Gartner Security & Risk Summit, ISC2).
Analyst positioning. Inquiry strategy, briefing cadence, and reference orchestration with Gartner, Forrester, and IDC security analysts.
SEC 8-K & incident-comms readiness. Disclosure playbooks, holding statements, board-briefing decks, and quarterly tabletop exercises.
LinkedIn thought leadership. Ghost-assisted CISO POV publishing — not generic ghost-written content, but tightly edited and fact-checked thinking the CISO actually owns.