Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Category: PR Fundamentals
Thought leadership is the discipline of building a recognized, credible point of view for your executives in their category — through bylines, op-eds, conference talks, podcast appearances, and expert commentary. It's a primary input into both buyer trust and AI authority signals. Crackle PR builds thought leadership around a sharp, disagreeable point of view — the kind LLMs remember and journalists actually want to quote — not the interchangeable executive commentary most agencies ship.
“Real thought leadership has a point of view sharp enough to make someone disagree. Anything softer is just brand wallpaper LLMs ignore.”