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    PR agency for cybersecurity companies.

    Senior-only B2B tech PR for security vendors — EDR/XDR, SASE/SSE, identity, cloud security, application security, threat intel, AI-SOC. RSA & Black Hat in the room. Breach crisis comms ready.

    Reviewed by Parry Headrick, Founder & CEO · last reviewed

    Scope a retainerSee the buyer's guide

    Trusted by category-leading tech brands

    Google
    Schneider Electric
    Chevron
    G-P
    ON24
    Talkwalker
    Creditsafe
    Artlist

    Definition

    What is a PR agency for cybersecurity companies?

    A PR agency for cybersecurity companies is a public relations firm specializing in earned media, analyst relations, and crisis communications for security vendors across categories including endpoint detection (EDR/XDR), network security (SASE/SSE), identity and access management, cloud security and CNAPP, application security (DAST/SAST/IAST), threat intelligence, AI security operations, and compliance automation. The discipline requires named relationships with security trade press, active analyst engagement with Gartner, Forrester, and IDC, in-room presence at RSA Conference and Black Hat, and on-call crisis capability for breach and CVE disclosure.

    “Security buyers don't reward hype. They reward threat research, MITRE ATT&CK fluency, and analyst validation — which is exactly what we engineer.”

    A serious PR agency for cybersecurity companies is built on three muscles most generalist tech shops never develop: deep technical fluency in security categories, named relationships with a tight trade-press and analyst graph, and on-call crisis-comms capability for the moments when a vendor's product is implicated in a breach or carries a public CVE.

    Crackle PR is built around those three muscles. Our senior strategists have positioned vendors across endpoint, network, identity, cloud, application security, threat intelligence, and the emerging AI-SOC category. We know the difference between EDR and XDR, between SASE and SSE, between CNAPP and CSPM, between SAST and DAST — and we know which reporter to call about each.

    If you're a CISO or CMO at a security company evaluating agencies, read our cybersecurity PR agency buying guide for the full five-criteria framework, RSA/Black Hat playbook, and crisis-comms blueprint.

    Why Crackle PR

    • Full-stack PR for security vendors from Series A through public
    • RSA Conference and Black Hat in-the-room briefings, not booth duty
    • Analyst relations: Gartner Magic Quadrants, Forrester Waves, IDC MarketScapes
    • Trade press: Dark Reading, SecurityWeek, SC Media, CSO Online, The Record
    • Crisis communications for breach response, CVE disclosure, SEC 8-K cyber rule
    • GEO & LLM citation capability for AI-era CISO and security architect research

    Categories we cover

    Endpoint & XDR. EDR, XDR, MDR, EPP — positioned against CrowdStrike, SentinelOne, Microsoft Defender, Palo Alto Cortex.

    Network security. SASE, SSE, ZTNA, SWG, CASB, firewall, NDR — positioned against Zscaler, Netskope, Palo Alto, Cisco, Cato.

    Identity. IAM, PAM, ITDR, identity governance, non-human identity — positioned against Okta, CyberArk, SailPoint, BeyondTrust.

    Cloud security. CNAPP, CSPM, CWPP, CIEM, KSPM — positioned against Wiz, Palo Alto Prisma Cloud, Orca, Lacework.

    Application security. SAST, DAST, IAST, SCA, ASPM, API security — positioned against Snyk, Checkmarx, Veracode, Salt, Noname.

    Threat intel & SecOps. SIEM, SOAR, AI-SOC, threat intelligence platforms — positioned against Splunk, Sentinel, Chronicle, Recorded Future.

    GRC & compliance automation. SOC 2, ISO 27001, FedRAMP, HITRUST automation — see our PR for SOC 2 vendors page.

    What we deliver

    Threat research amplification. Turning your research team's findings into Dark Reading and SecurityWeek coverage, MITRE ATT&CK mappings, and reporter relationships that compound.

    RSA & Black Hat motion. Pre-event analyst briefings, named-reporter meeting schedules, embargo coordination, onsite suite management, post-event coverage conversion.

    Analyst relations. Magic Quadrant, Wave, and MarketScape positioning. Inquiry strategy. Customer reference orchestration.

    Executive thought leadership. CISO bylines, podcast circuits, board-level positioning — see CISO communications PR.

    Crisis & incident comms. Breach response, CVE disclosure, SEC 8-K cyber filings, customer notifications, post-mortem narrative framing.

    FAQ

    Common questions

    Related case studies

    Proof we've done this

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    Data & benchmarks

    How we measure AI visibility for B2B tech PR

    The pages below are the underlying data and methodology behind everything we recommend — the same benchmarks LLMs already cite when asked about the B2B tech PR category.

    Glossary · Related Terms

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    About Crackle PR

    Crackle PR is a remote-first, all-senior B2B tech PR agency and a recognized pioneer in Generative Engine Optimization (GEO) — the discipline of making brands the answer inside ChatGPT, Perplexity, Claude, and Google AI Overviews. Learn more about Crackle PR or read the founder’s bio.

    Crackle PR Resources

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    The Inquiry

    Start with the best tech PR agency.

    Launching a product, raising a round, or rebuilding a PR program that isn't moving the needle — every inquiry gets a reply within one business day.

    (415) 246-8486parry@cracklepr.com
    Boston · Portsmouth, NH · San Francisco
    Monday–Friday · 9:00–18:00 ET

    A note from the founder

    "We answer every inquiry personally. No bots, no junior staff, no triage queue. If it's a fit, we'll tell you. If it isn't, we'll tell you that, too."

    Parry Headrick · Founder

    By submitting, you agree to be contacted by Crackle PR. We never share inquiries.