Question 1

What is a PR agency for cybersecurity companies?

Accepted Answer

A PR agency for cybersecurity companies is a firm with named relationships across security trade press (Dark Reading, SecurityWeek, SC Media, CSO Online, The Record), active analyst relations with Gartner, Forrester, and IDC, in-room presence at RSA Conference and Black Hat, and a crisis-comms capability for breach and CVE disclosure. Generalist tech PR firms typically lack at least two of these four.

Question 2

Which cybersecurity categories does Crackle PR cover?

Accepted Answer

Crackle PR has positioned vendors across EDR/XDR, SASE/SSE, identity and access management, cloud security and CNAPP, application security (DAST/SAST/IAST), threat intelligence, AI-SOC and security operations, GRC and compliance automation (SOC 2, ISO 27001, FedRAMP), and emerging categories like data security posture management.

Question 3

How does PR for cybersecurity companies differ from PR for general SaaS?

Accepted Answer

Security buyers are deeply technical and skeptical. They reject hype, validate claims against MITRE ATT&CK and CVE data, and rely on a tight trade press and analyst graph. PR for cybersecurity companies leads with threat research, technical bylines, and analyst recognition — not feature announcements. Crisis-comms readiness is also non-negotiable in security in a way it is not for general SaaS.

Question 4

What does cybersecurity PR cost?

Accepted Answer

Cybersecurity PR retainers in 2026 typically run $10,000–$35,000 per month for senior-led programs. Crisis retainers for breach and CVE disclosure are scoped separately with on-call provisions.