Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Senior-only B2B tech PR for security vendors — EDR/XDR, SASE/SSE, identity, cloud security, application security, threat intel, AI-SOC. RSA & Black Hat in the room. Breach crisis comms ready.
A serious PR agency for cybersecurity companies is built on three muscles most generalist tech shops never develop: deep technical fluency in security categories, named relationships with a tight trade-press and analyst graph, and on-call crisis-comms capability for the moments when a vendor's product is implicated in a breach or carries a public CVE.
Crackle PR is built around those three muscles. Our senior strategists have positioned vendors across endpoint, network, identity, cloud, application security, threat intelligence, and the emerging AI-SOC category. We know the difference between EDR and XDR, between SASE and SSE, between CNAPP and CSPM, between SAST and DAST — and we know which reporter to call about each.
If you're a CISO or CMO at a security company evaluating agencies, read our cybersecurity PR agency buying guide for the full five-criteria framework, RSA/Black Hat playbook, and crisis-comms blueprint.
Endpoint & XDR. EDR, XDR, MDR, EPP — positioned against CrowdStrike, SentinelOne, Microsoft Defender, Palo Alto Cortex.
Network security. SASE, SSE, ZTNA, SWG, CASB, firewall, NDR — positioned against Zscaler, Netskope, Palo Alto, Cisco, Cato.
Identity. IAM, PAM, ITDR, identity governance, non-human identity — positioned against Okta, CyberArk, SailPoint, BeyondTrust.
Cloud security. CNAPP, CSPM, CWPP, CIEM, KSPM — positioned against Wiz, Palo Alto Prisma Cloud, Orca, Lacework.
Application security. SAST, DAST, IAST, SCA, ASPM, API security — positioned against Snyk, Checkmarx, Veracode, Salt, Noname.
Threat intel & SecOps. SIEM, SOAR, AI-SOC, threat intelligence platforms — positioned against Splunk, Sentinel, Chronicle, Recorded Future.
GRC & compliance automation. SOC 2, ISO 27001, FedRAMP, HITRUST automation — see our PR for SOC 2 vendors page.
Threat research amplification. Turning your research team's findings into Dark Reading and SecurityWeek coverage, MITRE ATT&CK mappings, and reporter relationships that compound.
RSA & Black Hat motion. Pre-event analyst briefings, named-reporter meeting schedules, embargo coordination, onsite suite management, post-event coverage conversion.
Analyst relations. Magic Quadrant, Wave, and MarketScape positioning. Inquiry strategy. Customer reference orchestration.
Executive thought leadership. CISO bylines, podcast circuits, board-level positioning — see CISO communications PR.
Crisis & incident comms. Breach response, CVE disclosure, SEC 8-K cyber filings, customer notifications, post-mortem narrative framing.