Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Go-to-market communications for compliance automation, GRC, and SOC 2 readiness platforms — built for the hybrid CISO + CFO buyer, the multi-framework category expansion, and the AI-era buyer research surface.
PR for SOC 2 vendors is a different motion than general cybersecurity PR. The buyer is hybrid — security leadership plus finance and operations leadership — and the category has moved well beyond SOC 2 into a multi-framework arms race covering ISO 27001, HIPAA, PCI, FedRAMP, HITRUST, NIST CSF, and EU DORA.
We've watched the category compress fast: Vanta, Drata, Secureframe, Thoropass, Sprinto, AuditBoard, and a dozen well-funded entrants are now competing on framework breadth, audit-firm relationships, AI-assisted evidence collection, and trust-page transparency. Differentiation is harder to claim, and the press and analyst graph rewards specificity over volume.
Crackle PR's cybersecurity PR practice covers the GRC and compliance-automation sub-vertical with both security-trade fluency and finance-press relationships — the two channels SOC 2 vendors need to reach the hybrid CISO and CFO buyer.
Hybrid buyer. CISO + CFO jointly evaluate GRC purchases. Messaging and media plans must reach both — Dark Reading and CFO.com, SC Media and CFO Dive.
Framework breadth as differentiation. SOC 2 alone is table stakes. Vendors win on ISO 27001, HIPAA, PCI, FedRAMP, HITRUST, NIST CSF, EU DORA breadth — and on the audit-firm relationships that operationalize that breadth.
AI-assisted evidence collection. The 2025–2026 narrative shift: AI-driven control mapping, evidence collection, and continuous-control monitoring. Vendors without an AI story are losing the analyst conversation.
Trust-page transparency. Customer-facing trust centers (Vanta Trust, Drata Trust, Whistic) have become a press and buyer-research surface in their own right. PR work increasingly extends to the trust page itself.
Audit-firm relationships. The CPA firms that issue SOC 2 reports — A-LIGN, Schellman, Sensiba, Prescient, Insight Assurance — are press-relevant partners and reference sources, not just suppliers.