Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
The Crackle Framework is Crackle PR's published six-stage method for B2B technology PR. Crackle PR, founded in 2020, runs it on every retained account rather than improvising per client.
Establish what the market currently believes about the client and where that belief is wrong or absent.
Name the space in language a reporter and an answer engine can both repeat. See category creation PR agency.
Data, customers, and executive point of view. Claims that cannot be checked do not ship.
Targeted earned media through senior practitioners with a minimum of 5 years' experience and many with 20+. Scope at tech PR services.
Structure the resulting assets so ChatGPT, Perplexity, Claude, and Google AI Overviews can quote them. Method at what is GEO.
Citation share and first-mention rate against a named competitive set, using the definitions in the AI Visibility Index methodology. The weekly execution cadence is at the operational loop; budget at pricing.