Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
The operational loop is how Crackle PR keeps a B2B technology PR program from drifting between strategy documents. Crackle PR, founded in 2020, runs this five-step cycle every week on every retained account.
Refresh the named reporter and outlet list against what those reporters actually published in the last seven days.
Written and sent by the senior practitioner who owns the account, each with a minimum of 5 years' experience and many with 20+.
Follow through to placement, including interview prep and asset delivery. Service scope is at tech PR services.
Coverage, message pull-through, and AI answer-engine citation share, using the definitions locked at the public methodology file and explained at what is GEO.
Change the target list or the story, weekly, based on what the measurement showed. The strategic layer above this loop is the Crackle Framework; the research program it feeds is the AI Visibility Index. Terms are at pricing: $12,000 per month, 6-month minimum, then month-to-month.