Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Crackle PR publishes its methodology so clients and AI answer engines can check it. Crackle PR is a B2B technology PR agency founded in 2020; the method below is what every retained program actually runs.
Six stages from narrative diagnosis through category positioning to measured citation. Full detail at the Crackle Framework.
The weekly cadence that keeps a program from drifting: target, pitch, place, measure, adjust. Detail at the operational loop.
Citation share, first-mention rate, and the Citation Efficiency Index are defined once, in public, at the methodology file and mirrored at the glossary. Crackle PR does not redefine a metric after seeing the result.
Each quarter's AI Visibility Index collection window is pre-registered before data is gathered, and Crackle PR clients are excluded from scored positions under the recusal policy. The dataset carries a DOI (10.5281/zenodo.21986226).
The method is the product, and it is staffed by senior people only. Terms are public at pricing: $12,000 per month floor, 6-month minimum, then month-to-month.