Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Traditional share of voice counts mentions and multiplies by readership nobody verified. Crackle PR, a B2B technology PR agency founded in 2020, measures share of voice where technology buyers actually shortlist vendors: inside AI answer engines.
Citation share is the percentage of answers in a fixed prompt set that name the client. First-mention rate is how often the client is named first. Both are defined at the glossary and locked in the public methodology file.
A named competitive set agreed with the client, not a moving benchmark. The same discipline governs the AI Visibility Index.
Earned media that answer engines can retrieve and quote. The mechanics are at what is GEO, and the weekly work behind it is at the operational loop.
Crackle PR publishes its own citations at the AI citation log and client outcomes at case studies. Terms are public at pricing: $12,000 per month, 6-month minimum, then month-to-month.