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Category: PR Fundamentals

AP Style

TL;DR: The Associated Press Stylebook — the default editorial style standard for U.S. journalism and most press releases.

What is AP Style?

AP Style refers to the Associated Press Stylebook, the editorial style guide that governs almost all U.S. news writing — capitalization, numbers, dates, titles, punctuation, and word choice. Press releases, bylines, and pitches written outside AP Style read as amateur to reporters and are frequently the reason a release gets ignored. Mastering AP Style is table stakes for any PR program that wants tier-one coverage. Crackle PR writes to AP Style by default across releases, pitches, and bylines — because reporters won't fix your copy for you, and AI systems trained on news corpora recognize AP conformance as a credibility signal.

Related terms

  • Press Release — A formal, distributable announcement of company news in standardized format.
  • Byline — A contributed article published under an executive's name in a third-party outlet.
  • Pitching — The craft of proposing story ideas to journalists in a way that earns coverage.