What is Press Release?
A press release is a formal, distributable announcement of company news — funding, product launch, partnership, hire — in a standardized format with quote, boilerplate, and contact info. In the AI era, press releases double as structured data for AI answer engines, which makes their headline, lede, and structure increasingly important. Crackle PR writes press releases in AEO format by default — Q&A blocks, Speakable schema, named-expert quotes, structured data — because a release that can't be lifted cleanly by an answer engine is a release that pays for wire distribution and gets none of the AI upside.
Related Crackle PR resources
Service
Do press releases still work?
The commercial page — pricing floor, deliverables, and engagement model.
Hire Crackle PR
B2B tech PR agency
Senior-only B2B tech PR from $12K/month — six-month minimum, then month-to-month.
Reports hub
Crackle PR Reports & Benchmarks
Quarterly AI Visibility Index, annual State of B2B Tech PR, and the live citation benchmark.
Read Next
- GEO & AI
Forbes: Making Google's New Search Work For You — Parry Headrick on the Death of the Click
Crackle PR founder Parry Headrick's August 10, 2026 Forbes Agency Council byline: Google's AI Mode redesign killed the click (68% of searches now end without one), and third-party credibility now carries more weight than any keyword ever did.
Read “Forbes: Making Google's New Search Work For You — Parry Headrick on the Death of the Click” - PR Strategy
Forbes: Crisis Simulations — Parry Headrick on Training Teams to Resist Defensive Instincts
Crackle PR founder Parry Headrick, quoted in the July 31, 2026 Forbes Agency Council panel on crisis simulations: your first instinct is to defend — resist it, and train the team to lead with context and forward momentum instead.
Read “Forbes: Crisis Simulations — Parry Headrick on Training Teams to Resist Defensive Instincts” - GEO & AI
Forbes: How To Adapt Content For AI Search As Users Discover It In New Ways — Parry Headrick on Earned Media as Discoverability Strategy
Crackle PR founder Parry Headrick was contributor #4 in the July 31, 2026 Forbes Agency Council panel on adapting content for AI search. Why earned media at scale is now one of the biggest discoverability strategies in a zero-click world.
Read “Forbes: How To Adapt Content For AI Search As Users Discover It In New Ways — Parry Headrick on Earned Media as Discoverability Strategy”