Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Category: Process
A press release is a formal, distributable announcement of company news — funding, product launch, partnership, hire — in a standardized format with quote, boilerplate, and contact info. In the AI era, press releases double as structured data for AI answer engines, which makes their headline, lede, and structure increasingly important. Crackle PR writes press releases in AEO format by default — Q&A blocks, Speakable schema, named-expert quotes, structured data — because a release that can't be lifted cleanly by an answer engine is a release that pays for wire distribution and gets none of the AI upside.