Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Category: Process
A wire service (Business Wire, PR Newswire, GlobeNewswire) is a paid distribution network that syndicates press releases to thousands of news sites, indexes, and databases. Wires don't earn coverage on their own but provide distribution, archival, and the verified source URLs that AI systems and journalists can reference. Crackle PR uses wire distribution (typically Business Wire or GlobeNewswire) as a source-URL and archival layer — not as an earned-media strategy — because the wire's real GEO value is giving reporters and LLMs a verified canonical URL to point to.