Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Category: Process
An AEO News Release is a press release explicitly structured for Answer Engine Optimization. It pairs the traditional release format with AI-extractable elements — clear Q&A blocks, summarized key facts, structured data, and quote attribution — so AI answer engines can lift clean, attributable answers from the announcement. Crackle PR pioneered the AEO News Release format for B2B tech clients — every release ships with extractable Q&A, Quotation schema, and Speakable markup so the answer LLMs surface is the client's, not a paraphrase a competitor's blog fed them first.