Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
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Category: GEO

What is an AEO news release?

Short answer: An AEO News Release is a <a href='/glossary/press-release' class='text-primary hover:underline'>press release</a> engineered for <a href='/glossary/aeo' class='text-primary hover:underline'>Answer Engine Optimization</a> — written in extractable Q&A formats, marked up with FAQPage and Article schema, and structured so that AI answer engines (ChatGPT, Perplexity, Gemini) cite the brand when a buyer asks a related question. Crackle PR pioneered the format.

Full answer

Traditional press releases were written for wire distribution and search-engine indexing. Neither matters much in 2026. AEO News Releases are written for two audiences: journalists who'll still cover the news, and AI crawlers that will cite it for months or years after publication.

The format leads with a quotable claim, includes 4–6 FAQ-style Q&A pairs, embeds Article and FAQPage schema, and lists proprietary data points the AI can quote verbatim. AEO News Releases sit inside a broader GEO (generative engine optimization) workflow — the release is one input; earned coverage in trusted publications is what actually moves the citation graph.

Keywords: AEO news release, answer engine optimization press release, AI press release

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  • AEO News Releases

Last updated: 2026-07-13 · Published by Crackle PR