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    GEO

    What is an AEO news release?

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    Traditional press releases were written for wire distribution and search-engine indexing. Neither matters much in 2026. AEO News Releases are written for two audiences: journalists who'll still cover the news, and AI crawlers that will cite it for months or years after publication.

    The format leads with a quotable claim, includes 4–6 FAQ-style Q&A pairs, embeds Article and FAQPage schema, and lists proprietary data points the AI can quote verbatim. AEO News Releases sit inside a broader GEO (generative engine optimization) workflow — the release is one input; earned coverage in trusted publications is what actually moves the citation graph.

    Reviewed by Parry Headrick, Founder & CEO · Last updated

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