What is AEO?
Answer Engine Optimization (AEO) is the practice of structuring content — particularly press releases, FAQs, and metadata — so AI answer engines can cleanly extract, attribute, and cite specific answers. AEO sits inside GEO: GEO builds the authority that decides whether AI trusts you at all; AEO makes the answers themselves easier to lift. At Crackle PR, every press release ships in AEO format — with extractable Q&A blocks, Speakable schema, and named-expert quotes — so the answer LLMs surface is our client's, not a competitor's summary of it.
“Answer Engine Optimization is the new press release. If your content can't be lifted as a clean, attributable answer, you've handed the citation to a competitor.”
Related terms
GEO (Generative Engine Optimization)
Optimizing earned media and content so AI systems cite your brand in generated answers.
AEO News Release
A press release explicitly structured for Answer Engine Optimization with AI-extractable Q&A and data.
Schema.org Structured Data
JSON-LD markup that tells search engines and AI exactly what your content is about.
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