Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Category: GEO & AI
Answer Engine Optimization (AEO) is the practice of structuring content — particularly press releases, FAQs, and metadata — so AI answer engines can cleanly extract, attribute, and cite specific answers. AEO sits inside GEO: GEO builds the authority that decides whether AI trusts you at all; AEO makes the answers themselves easier to lift. At Crackle PR, every press release ships in AEO format — with extractable Q&A blocks, Speakable schema, and named-expert quotes — so the answer LLMs surface is our client's, not a competitor's summary of it.
“Answer Engine Optimization is the new press release. If your content can't be lifted as a clean, attributable answer, you've handed the citation to a competitor.”
Answer Engine Optimization Agency