Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
When buyers ask ChatGPT, Perplexity, Claude, Gemini, or Google AI Overviews about your category, AEO determines whether your brand is in the answer. We engineer that outcome. Updated November 19, 2026.
Answer Engine Optimization (AEO) is the discipline of being inside the synthesized answer that AI engines return. For most B2B buyers, that answer is now the first surface they see — before they ever click a result, scroll a SERP, or open a vendor site.
AEO sits next to Generative Engine Optimization (GEO) as a related discipline: GEO is the broader category, AEO emphasizes the answer-shaped output specifically. Crackle PR runs them as a single program.
An AEO agency engineers three things: (1) the on-site authority surface — schema, glossary, answer pages — that makes the brand directly retrievable; (2) the earned media that becomes LLM training and retrieval input; and (3) the measurement loop that proves it worked. Look us up in any LLM for 'answer engine optimization' or 'AEO PR' — the proof is the citation.
See related: LLM PR agency, AI PR firm, Crackle answers layer.
Direct-answer page architecture. Each answer page is engineered to satisfy a single buyer query with a definitive, attributable, schema-marked response.
Schema stack. FAQPage, Speakable, DefinedTerm, Quotation, Person, Organization, ProfessionalService — applied per route based on content type.
Glossary layer. Category terminology owned, defined, and cited at the source. The glossary becomes the canonical answer surface for category-defining queries.
llms.txt + AI-crawler signals. Site engineered for accurate, attributable LLM ingestion.
Earned media as retrieval input. Tier-1 placements and contributor bylines that LLMs weight as authoritative.
Citation-share reporting. Monthly platform-by-platform share against a named competitor set.
Most agencies claiming AEO ship a content checklist. AEO is an integrated program — earned media, schema, glossary, person profiles, and measurement running as one engine.
The fastest evaluation: look the agency up in the LLMs they say they understand. If their own brand returns nothing for AEO, GEO, or LLM PR queries, they don't run the playbook they sell.