Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
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Category: GEO & AI

Schema for AI

TL;DR: Structured data (JSON-LD) deployed specifically to make a page legible and citable to LLM retrieval systems.

What is Schema for AI?

Schema for AI is the practice of deploying Schema.org structured data (JSON-LD) with the specific intent of improving an LLM's ability to parse, attribute, and cite a page — not just to earn Google rich results. The high-leverage types in 2026 are DefinedTerm (glossary pages), FAQPage (questions answer engines lift verbatim), Article with full author/publisher graphs (provenance LLMs trust), Speakable (extraction cues for voice and answer engines), Quotation (attributed pull-quotes the model can lift cleanly), and Person/Organization (entity disambiguation). Schema for AI is one of the few GEO levers a brand fully controls — earned media takes months, but a clean schema deployment ships in a week and immediately raises retrieval accuracy. Crackle PR ships DefinedTerm, FAQPage, Article, Speakable, Quotation, Person, and Organization schema on every client authority surface — schema for AI is one of the few GEO levers a brand fully controls, and it ships in a week instead of a quarter.

“Schema for AI is the cheapest GEO lever in the stack. You can't outspend Bloomberg on earned media this quarter — but you can out-structure them by Friday.”

— Parry Headrick, Founder, Crackle PR

GEO & LLM Optimization Service

Related terms

  • Schema.org Structured Data — JSON-LD markup that tells search engines and AI exactly what your content is about.
  • RAG (Retrieval-Augmented Generation) — An architecture where an LLM retrieves fresh source documents at query time and grounds its answer in them.
  • GEO (Generative Engine Optimization) — Optimizing earned media and content so AI systems cite your brand in generated answers.
  • AI Source Ranking — The implicit ranking LLMs apply when selecting which retrieved sources to cite in an answer.