Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Category: Process
Schema.org structured data — typically rendered as JSON-LD — is markup embedded in a page that tells search engines and AI systems exactly what the content is: an Article, FAQ, HowTo, Review, Service, Person, or Organization. Strong schema dramatically improves both rich-result eligibility in Google and clean extraction by LLMs. Crackle PR ships JSON-LD schema (DefinedTerm, FAQPage, Article, Speakable, Quotation, Person, Organization) on every client authority surface — because schema is the cheapest GEO lever in the stack and the one clients most consistently ship without.