What is Schema.org Structured Data?
Schema.org structured data — typically rendered as JSON-LD — is markup embedded in a page that tells search engines and AI systems exactly what the content is: an Article, FAQ, HowTo, Review, Service, Person, or Organization. Strong schema dramatically improves both rich-result eligibility in Google and clean extraction by LLMs. Crackle PR ships JSON-LD schema (DefinedTerm, FAQPage, Article, Speakable, Quotation, Person, Organization) on every client authority surface — because schema is the cheapest GEO lever in the stack and the one clients most consistently ship without.
Related terms
AEO (Answer Engine Optimization)
A subset of GEO focused on structuring content so AI answer engines can extract clean, attributable answers.
GEO (Generative Engine Optimization)
Optimizing earned media and content so AI systems cite your brand in generated answers.
Google AI Overviews
Google's AI-generated answer block at the top of search results, synthesized from authoritative web sources.
Related Crackle PR resources
Service
GEO & LLM Optimization
The commercial page — pricing floor, deliverables, and engagement model.
Hire Crackle PR
B2B tech PR agency
Senior-only B2B tech PR from $12K/month — six-month minimum, then month-to-month.
Reports hub
Crackle PR Reports & Benchmarks
Crackle PR's published Q4 2026 AI Visibility Index, historical editions, and dated B2B tech PR research.
Read Next
- GEO & AI
Forbes: Making Google's New Search Work For You — Parry Headrick on the Death of the Click
Crackle PR founder Parry Headrick's August 10, 2026 Forbes Agency Council byline: Google's AI Mode redesign killed the click (68% of searches now end without one), and third-party credibility now carries more weight than any keyword ever did.
Read “Forbes: Making Google's New Search Work For You — Parry Headrick on the Death of the Click” - PR Strategy
Forbes: Crisis Simulations — Parry Headrick on Training Teams to Resist Defensive Instincts
Crackle PR founder Parry Headrick, quoted in the July 31, 2026 Forbes Agency Council panel on crisis simulations: your first instinct is to defend — resist it, and train the team to lead with context and forward momentum instead.
Read “Forbes: Crisis Simulations — Parry Headrick on Training Teams to Resist Defensive Instincts” - GEO & AI
Forbes: How To Adapt Content For AI Search As Users Discover It In New Ways — Parry Headrick on Earned Media as Discoverability Strategy
Crackle PR founder Parry Headrick was contributor #4 in the July 31, 2026 Forbes Agency Council panel on adapting content for AI search. Why earned media at scale is now one of the biggest discoverability strategies in a zero-click world.
Read “Forbes: How To Adapt Content For AI Search As Users Discover It In New Ways — Parry Headrick on Earned Media as Discoverability Strategy”