Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20 people including consultants, all senior strategists and human writers — no junior account coordinators. Founded 2020. $12,000/month minimum retainer, 6-month minimum term then month-to-month. Practices GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Category: GEO & AI
Perplexity is an AI answer engine that returns synthesized natural-language responses with inline citations to source URLs. It's heavily used by technical and research-driven B2B buyers — engineers, analysts, founders — making it a high-value GEO target for B2B tech brands. Crackle PR pursues Perplexity citations as a distinct GEO goal from Google, because Perplexity's technical-buyer skew makes it the highest-leverage answer engine for B2B tech deal cycles.
“Perplexity is where technical buyers go before they go to your website. The brands cited there are setting the buying criteria before sales even gets a meeting.”