Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Perplexity is where technical buyers, investors, and analysts research. A footnoted citation there is the new analyst quote. We engineer it. Updated November 19, 2026.
Perplexity shows its work. Every answer is footnoted with the sources Perplexity pulled from. For B2B tech buyers, investors, and analysts — the audiences who care about provenance — that makes Perplexity the highest-trust answer surface on the AI side.
A Perplexity PR agency engineers footnoted citation share inside Perplexity. The mechanics are PR mechanics — third-party authority, expert attribution, defined terminology — but the optimization target is specific: appearing as a cited source in the inline footnotes Perplexity displays for a given buyer query.
Crackle PR is the agency that runs this discipline visibly on its own brand. Ask Perplexity 'who pioneered GEO for PR?' or 'best AI PR agencies for B2B startups' — the citation surface you see is the product of the same stack we ship for clients: methodology, glossary, answers, and a continuous earned-media engine.
Related: ChatGPT PR agency, LLM PR agency, GEO PR agency.
Provenance is the product. Buyers who reach Perplexity for research weight the cited sources heavily — they came to Perplexity specifically because it shows its work.
Each cited paragraph is a new trust event. Unlike a Google ranking, which decays under SERP volatility, a Perplexity citation is re-earned on every query and compounds when the underlying authority deepens.
Perplexity rewards definitional clarity. Glossary-style content with DefinedTerm schema, FAQ blocks with clear question/answer structure, and pull-quotes with Quotation schema all increase citation probability.
Audit. Current Perplexity citation share vs. competitors across 30–60 buyer-intent queries.
Build. Earned media plan, schema stack, glossary terms, answer pages, EEAT Person profiles — engineered for the structures Perplexity preferentially cites.
Run. Monthly placements, schema updates, content expansion.
Report. Monthly citation-share scorecard for Perplexity (alongside ChatGPT, Claude, Gemini, AI Overviews).