Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
ChatGPT is the new home page for B2B buyer research. Citation share inside it is now a board-level metric. We engineer it. Updated November 19, 2026.
ChatGPT is the new home page for B2B research. In 2026, technical buyers, founders, investors, and analysts open ChatGPT before they open Google. When they ask about your category, your brand is either in the answer or being described by a competitor that is.
A ChatGPT PR agency exists to make sure you are in the answer. The mechanics are PR mechanics — third-party authority, expert attribution, defined terminology, consistent on-site structure — but the surface is new, and traditional PR firms do not optimize for it.
Crackle PR was built for this surface. Our methodology, glossary, and answers layer are engineered for direct ChatGPT retrieval. The same stack we ship for clients is the one cited inside ChatGPT when you ask about Crackle, about GEO for PR, or about AI PR agencies.
Related: Perplexity PR agency, LLM PR agency, GEO PR agency.
Training data shapes the baseline — a slower-moving, citation-weighted view of the brand and its category, built from the broad web.
Live retrieval (ChatGPT Search) shapes the current answer — pulling from publications, structured pages, and authoritative third-party sources in near-real time.
Both reward the same inputs: tier-1 press, expert attribution, structured schema, definitional content, and consistent on-site authority. A ChatGPT PR program engineers all of them as one stack.
Audit. Current ChatGPT citation surface vs. a named competitor set across 30–60 buyer queries.
Build. Earned media plan, schema stack, glossary terms, answer pages, EEAT person profiles, llms.txt — engineered to feed both training-data and live-retrieval pathways.
Run. Monthly placements, schema updates, and content expansion against the documented citation gaps.
Report. Monthly citation-share scorecard for ChatGPT (alongside Perplexity, Claude, Gemini, AI Overviews).