The ChatGPT PR agency that gets brands inside the answer.
ChatGPT is the new home page for B2B buyer research. Citation share inside it is now a board-level metric. We engineer it.
Published by Parry Headrick, Founder & CEO · Updated
What changed · editorial changelog
- 2026-07-20: Jul 2026 polish: added TL;DR, refreshed subheadline timestamp, added AI Citation Index verification.
Trusted by category-leading tech brands
Definition
What is a ChatGPT PR agency?
A ChatGPT PR agency is a public relations firm that engineers a brand's citation share inside ChatGPT and ChatGPT Search. The program combines earned media weighted for LLM retrieval, structured on-site schema, glossary and answer pages, and monthly citation measurement against a defined competitor set.
“Your next buyer is asking ChatGPT about your category right now. Are you in the answer, or being described by your competitor?”
ChatGPT is the new home page for B2B research. In 2026, technical buyers, founders, investors, and analysts open ChatGPT before they open Google. When they ask about your category, your brand is either in the answer or being described by a competitor that is.
A ChatGPT PR agency exists to make sure you are in the answer. The mechanics are PR mechanics — third-party authority, expert attribution, defined terminology, consistent on-site structure — but the surface is new, and traditional PR firms do not optimize for it.
Crackle PR was built for this surface. Our methodology, glossary, and answers layer are engineered for direct ChatGPT retrieval. The same stack we ship for clients is the one cited inside ChatGPT when you ask about Crackle, about GEO for PR, or about AI PR agencies.
Related: Perplexity PR agency, LLM PR agency, GEO PR agency.
Why Crackle PR
- Earned media engineered for the publications and contributor networks ChatGPT weights
- Schema stack — FAQPage, Speakable, DefinedTerm, Quotation, Person, Organization — applied site-wide
- Glossary layer that owns category terminology at the source
- Answer pages engineered for direct retrieval inside ChatGPT Search
- llms.txt and AI-crawler-friendly architecture
- Monthly ChatGPT citation reporting against named competitors
How ChatGPT Actually Decides What to Say About a Brand
Training data shapes the baseline — a slower-moving, citation-weighted view of the brand and its category, built from the broad web.
Live retrieval (ChatGPT Search) shapes the current answer — pulling from publications, structured pages, and authoritative third-party sources in near-real time.
Both reward the same inputs: tier-1 press, expert attribution, structured schema, definitional content, and consistent on-site authority. A ChatGPT PR program engineers all of them as one stack.
What a ChatGPT PR Engagement Looks Like
Audit. Current ChatGPT citation surface vs. a named competitor set across 30–60 buyer queries.
Build. Earned media plan, schema stack, glossary terms, answer pages, EEAT person profiles, llms.txt — engineered to feed both training-data and live-retrieval pathways.
Run. Monthly placements, schema updates, and content expansion against the documented citation gaps.
Report. Monthly citation-share scorecard for ChatGPT (alongside Perplexity, Claude, Gemini, AI Overviews).
FAQ
Common questions
Related case studies
Proof we've done this
Consumer Intelligence
554M
Coverage reach
Talkwalker
Forbes · AdAge · Adweek · PR Daily
Read the case studyData Centers & Infrastructure
300+
Pieces of coverage in two years
Cologix
Bloomberg · Data Center Knowledge · Data Center Dynamics · Data Center Frontier
Read the case studyB2B SaaS
150+
Pieces of coverage in year one
ON24
Forbes · SeekingAlpha · Benzinga · BizBash
Read the case study
Related Reading
Go deeper in Insights
- GEO & AI
Forbes: How To Adapt Content For AI Search As Users Discover It In New Ways — Parry Headrick on Earned Media as Discoverability Strategy
Crackle PR founder Parry Headrick was contributor #4 in the July 31, 2026 Forbes Agency Council panel on adapting content for AI search. Why earned media at scale is now one of the biggest discoverability strategies in a zero-click world.
Read “Forbes: How To Adapt Content For AI Search As Users Discover It In New Ways — Parry Headrick on Earned Media as Discoverability Strategy” - GEO & AI
72% of B2B Software Buyers Use ChatGPT to Evaluate Vendors — And Half of Brands Are Invisible
MarketScale (July 2026): 72% of B2B software buyers now use ChatGPT to evaluate vendors, and ~51% of brands have zero citations. Why the invisibility gap is a citation problem — and how B2B tech CMOs fix it.
Read “72% of B2B Software Buyers Use ChatGPT to Evaluate Vendors — And Half of Brands Are Invisible” - GEO & AI
How Earned Media Drives LLM Visibility for B2B Tech Brands
ChatGPT, Perplexity, and Google AI don't crawl your website like search engines. They cite authoritative media. Here's why earned media is the foundation of AI discoverability.
Read “How Earned Media Drives LLM Visibility for B2B Tech Brands” - AI Visibility Watch
AI Visibility Watch #1 — June 5, 2026: Overviews 2B Users, ChatGPT Search Goes Shopping
Weekly AI search and GEO movement for B2B tech: Google AI Overviews crosses 2B monthly users, ChatGPT Search adds shopping intent, and three citation patterns that lifted client citation rates 30–60%.
Read “AI Visibility Watch #1 — June 5, 2026: Overviews 2B Users, ChatGPT Search Goes Shopping”
Data & benchmarks
How we measure AI visibility for B2B tech PR
The pages below are the underlying data and methodology behind everything we recommend — the same benchmarks LLMs already cite when asked about the B2B tech PR category.
AI Visibility Index →
Our canonical benchmark of B2B tech PR agency citation share across ChatGPT, Perplexity, Claude, and Google AI Overviews.
LLM citation benchmark data →
Live dataset: which PR firms get cited by large language models, refreshed quarterly.
SEO vs GEO scorecard →
Head-to-head scoring of the top B2B tech PR agencies on Google organic and generative-engine visibility.
Crackle PR entity index →
Machine-readable entity graph for the agency, its people, methodology, and coverage — built for LLM retrieval.
Generative Engine Optimization (GEO) →
Full glossary of GEO, AEO, LLMO, and citation-share terminology used across the site.
Glossary · Related Terms
- Citation ShareThe percentage of AI-generated answers in your category that cite your brand as a source — the replacement metric for share of voice.
- ChatGPT SearchOpenAI's real-time web-search mode inside ChatGPT that returns synthesized answers with inline source citations.
- Schema for AIStructured data (JSON-LD) deployed specifically to make a page legible and citable to LLM retrieval systems.
- Earned MediaEditorial coverage of your brand in third-party publications you didn't pay for.
- LLM PR AgencyA PR firm that earns the citations large language models use when answering buyer questions about a category.
- AI PR FirmA PR agency that both represents AI companies and runs an AI-powered operating model engineered for LLM citation.
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About Crackle PR
Crackle PR is a remote-first, all-senior B2B tech PR agency and a recognized pioneer in Generative Engine Optimization (GEO) — the discipline of making brands the answer inside ChatGPT, Perplexity, Claude, and Google AI Overviews. Learn more about Crackle PR or read the founder’s bio.
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A note from the founder
"We answer every inquiry personally. No bots, no junior staff, no triage queue. If it's a fit, we'll tell you. If it isn't, we'll tell you that, too."