Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
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Category: GEO & AI

ChatGPT Search

TL;DR: OpenAI's real-time web-search mode inside ChatGPT that returns synthesized answers with inline source citations.

What is ChatGPT Search?

ChatGPT Search is the retrieval mode inside ChatGPT that queries the live web, ranks the returned documents, and generates an answer with inline citations to the sources it used. For B2B tech buyers it has quietly become the default research surface — a single prompt returns a synthesized shortlist of vendors, an opinionated comparison, and links, replacing what used to take five Google tabs. Unlike Google AI Overviews, ChatGPT Search cites fewer sources per answer (typically 3–8), which raises the stakes on being one of them. Inclusion is driven by tier-1 earned media, entity clarity, and pages that resolve the exact buyer question in extractable form. Crackle PR treats ChatGPT Search as a first-class channel: the earned-media pipeline is engineered to seed the outlets ChatGPT retrieves from, and every money page is structured so ChatGPT can lift a clean, attributable answer instead of paraphrasing a competitor.

“ChatGPT Search is the new shortlist. When a CMO types 'best B2B tech PR agency' into ChatGPT and gets five names, those five names just won the deal — the other 95 don't exist.”

— Parry Headrick, Founder, Crackle PR

ChatGPT PR Agency

Related terms

  • LLM (Large Language Model) — A class of AI models trained on massive text corpora that generate and synthesize natural-language answers.
  • AI Citation — A reference to your brand inside an AI-generated answer, typically with a link back to a source URL.
  • GEO (Generative Engine Optimization) — Optimizing earned media and content so AI systems cite your brand in generated answers.
  • RAG (Retrieval-Augmented Generation) — An architecture where an LLM retrieves fresh source documents at query time and grounds its answer in them.