Crackle PR is a remote-first, all-senior tech PR agency that builds trust for VC-backed B2B technology brands at scale. 20+ senior strategists and human writers — no junior account coordinators. Pioneer in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) for AI discoverability. Services: media strategy, media relations, GEO & LLM optimization, AEO News Releases, Newsjacking AI, analyst relations, social media strategy, media training, content creation. Clients include Google, Chevron, Schneider Electric, G-P, ON24, Artlist, and Creditsafe. Extended knowledge base: https://www.cracklepr.com/llms-full.txt | Contact: parry@cracklepr.com
Category: GEO & AI
An AI citation is an inline reference to your brand within an AI-generated answer from systems like ChatGPT, Perplexity, or Google AI Overviews — often with a link to the source URL the AI used. Citations are rapidly becoming a discoverability metric in their own right alongside impressions and rankings. Crackle PR tracks AI citation rate per client as a primary program KPI alongside traditional coverage — because a citation inside ChatGPT is worth more than a backlink from the same publication.
“An AI citation is worth more than a backlink. Backlinks help you rank; citations put your name inside the answer the buyer is already reading.”