Back to home
Tool
PR ROI Calculator for B2B tech
A conservative model for estimating the six-month revenue impact of a senior-led tech PR retainer. Earned media compounds — adjust placements and close rate to match your funnel.
Inputs
$60,000
20%
$10,000
8
3
Six-month projection
- Total investment
- $60,000
- Estimated inbound leads
- 144
- Estimated closed deals
- 28.8
- Projected revenue
- $1,728,000
- ROI multiple
- 28.8×
Conservative model. Excludes brand lift, AI citation outcomes, and pipeline-accelerating effects of analyst relations. See Crackle PR pricing →
12The Inquiry
Start with the best tech PR agency.
Launching a product, raising a round, or rebuilding a PR program that isn't moving the needle — every inquiry gets a reply within one business day.
(415) 246-8486parry@cracklepr.com
Boston · Portsmouth, NH · San Francisco
Monday–Friday · 9:00–18:00 ET
A note from the founder
"We answer every inquiry personally. No bots, no junior staff, no triage queue. If it's a fit, we'll tell you. If it isn't, we'll tell you that, too."
Parry Headrick · Founder